Be You: Finding Your Authentic Brand
Answer truthfully – do you enjoy the work you do? Have you ever wondered if you’re stuck in the wrong professional role? Finding the job you are meant to do is much easier said than done. Many individuals choose to simply go with the flow and don’t ever attempt to pursue a career with purpose. At Share On Purpose, we believe every person should do work they are passionate about and is in alignment with their purpose.
To make the shift to meaningful work, alter your perspective and begin looking at your journey as more than a job search. The truth of the matter is, when searching for a career that will compliment your life’s purpose; you must market yourself as more than the experience on your resume. You must show the authentic YOU as the product, and as an entire brand. The work you do every day should complement who you are.
By strategically positioning yourself in the job marketplace, you can have both meaning AND success. It is no longer a choice between one or the other.
In four steps, you can transform your job search into a campaign to launch your personal brand that will help you achieve a career that’s meaningful to you.
Step 1: Figure out what’s great about your product
One of the first things product marketers do is determine the value proposition of the product. If you are the “product”, how would you define yourself? First, you must know your purpose and understand your career persona.
Your purpose is that deep, visceral quality that sets you apart.
Your career persona aligns your natural way of operating with the type of work that suits you.
Determine what makes YOU powerful and unique in a way that matters most to your target market. That’s your value proposition.
Step 2: Define your target market
Never force a fit. Your target market shouldn’t be based on companies that have job openings. It should only include companies that will value the unique aspects and power of your product – YOU.
Step 3: Get noticed – authentically
The goal is to raise awareness and position yourself as someone a company wants to hire for the job YOU want and will excel at. Marketing yourself to a company is significantly more effective than simply applying for jobs, which averages a dismal 1 in 1,000 success rate. Get noticed by:
- Frequent networking meetings that are attended by people who work in your field of choice. Meet even more people by volunteering for organizations that you support. Also, schedule one-on-ones with people who might refer you to a potential employer and those who you can help in return.
- Raising your visibility online. If you’re passionate about a topic, start a blog or regularly share content you’ve written on LinkedIn. Start and engage in conversations on LinkedIn and other digital channels with people who can connect you with influencers at organizations that interest you.
- Building authentic relationships. People help people they trust and who give back in return. You have a long life ahead of you. So, don’t market yourself to gain short-term results – getting a job. Instead, dedicate yourself to building strong relationships that will be mutually beneficial for years to come.
Step 4: Interview in a manner that accentuates your strengths
We suggest you focus on your value early in the conversation to set yourself apart. Do this in an authentic way by highlighting the unique qualities that make you who you are, while focusing on how you will add value to the company.
Discover Your Purposeful Career
At Share On Purpose, we are committed to aligning each of our employees with roles that fit their purpose and passion. Finding a role that fulfills you is the only way to remain authentic in your career.
No more forced smiles or feigned enthusiasm. Join a team that wants you for your personal strengths and aspirations. View our available positions here.
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