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Be You: Finding Your Authentic Brand

Answer truthfully – do you enjoy the work you do? Have you ever wondered if you’re stuck in the wrong professional role? Finding the job you are meant to do is much easier said than done. Many individuals choose to simply go with the flow and don’t ever attempt to pursue a career with purpose. At Share On Purpose, we believe every person should do work they are passionate about and is in alignment with their purpose.

To make the shift to meaningful work, alter your perspective and begin looking at your journey as more than a job search. The truth of the matter is, when searching for a career that will compliment your life’s purpose; you must market yourself as more than the experience on your resume. You must show the authentic YOU as the product, and as an entire brand. The work you do every day should complement who you are.

By strategically positioning yourself in the job marketplace, you can have both meaning AND success. It is no longer a choice between one or the other.

In four steps, you can transform your job search into a campaign to launch your personal brand that will help you achieve a career that’s meaningful to you.

Step 1: Figure out what’s great about your product

One of the first things product marketers do is determine the value proposition of the product. If you are the “product”, how would you define yourself? First, you must know your purpose and understand your career persona.

Your purpose is that deep, visceral quality that sets you apart.

Your career persona aligns your natural way of operating with the type of work that suits you.

Determine what makes YOU powerful and unique in a way that matters most to your target market. That’s your value proposition.

Step 2: Define your target market

Never force a fit. Your target market shouldn’t be based on companies that have job openings. It should only include companies that will value the unique aspects and power of your product – YOU.

Step 3: Get noticed – authentically 

The goal is to raise awareness and position yourself as someone a company wants to hire for the job YOU want and will excel at. Marketing yourself to a company is significantly more effective than simply applying for jobs, which averages a dismal 1 in 1,000 success rate. Get noticed by:

  • Frequent networking meetings that are attended by people who work in your field of choice. Meet even more people by volunteering for organizations that you support. Also, schedule one-on-ones with people who might refer you to a potential employer and those who you can help in return.
  • Raising your visibility online. If you’re passionate about a topic, start a blog or regularly share content you’ve written on LinkedIn. Start and engage in conversations on LinkedIn and other digital channels with people who can connect you with influencers at organizations that interest you.
  • Building authentic relationships. People help people they trust and who give back in return. You have a long life ahead of you. So, don’t market yourself to gain short-term results – getting a job. Instead, dedicate yourself to building strong relationships that will be mutually beneficial for years to come.

Step 4: Interview in a manner that accentuates your strengths

We suggest you focus on your value early in the conversation to set yourself apart. Do this in an authentic way by highlighting the unique qualities that make you who you are, while focusing on how you will add value to the company.

Discover Your Purposeful Career

At Share On Purpose, we are committed to aligning each of our employees with roles that fit their purpose and passion. Finding a role that fulfills you is the only way to remain authentic in your career.

No more forced smiles or feigned enthusiasm. Join a team that wants you for your personal strengths and aspirations. View our available positions here.

More

Do you feel like you are destined for more? More success, more money, and more opportunity?

Do you feel as if there are gifts inside of you, but none of the executives you work for can see it, or worse yet, even care?

Do you just want your “shot”? Your shot at an opportunity, your shot at becoming an executive, your shot at seeing how far you can go?

I felt the same way. When I first left the classroom (yes, I started my career as a middle school teacher) and joined an educational software company at 25 years old, that feeling of wanting and being MORE came alive. I could feel potential radiating from my pores and I thrived in taking additional responsibilities to learn and grow.

I was lucky. A few of our executives (Burl, Alison, Gregg, and Sybil) saw my potential too, and purposefully mentored me through my career. I started as an educational consultant, then became a manager, then a director of training, then head of marketing, and eventually moved into sales.

Every step of the way I was coached, encouraged and challenged. Since that time, and for almost 30 years, I’ve studied human potential, and consumed nearly every book available on success, performance and achievement. I’ve also researched leadership and hired dozens of coaches, all with one intent: to become the best executive I can possibly be.

Not everyone is lucky enough to receive personal mentoring from phenomenal executives early in their career. And that’s something I’d like to challenge. I believe every company should provide their ambitious and high-achieving employees access to executive mentors.

When we built what is now Share On Purpose it wasn’t so I could run companies. I’ve already done that, many times over.

We started it to TEACH, COACH and MENTOR smart, driven leaders who want to become executives, and learn how to run a company for us. And we do this while we are creating brands that make the world better.

We match emerging leaders in our company with our game-changing ideas. Taking into account their passion and purpose, we move them through an executive development program so they can learn how to accelerate their performance and maximize their potential.

If you’re like me, you’d think everyone would want an opportunity like this. But, what I’ve learned is this:

– Many people have potential but never maximize it.

– Many aren’t clear on what they want, so they settle for what they have.

– Some don’t take responsibility for their own success and instead choose to blame rather than co-create.

– Some simply don’t listen to the intuitive part of themselves that craves more and wants to break through fear.

My advice:

  1. Decide what you want.
  2. Plan what you’ll do to create it.
  3. Act on your desire and don’t give up until you’ve maximized your potential and created your own opportunity for success.

If you know you’re destined for more and think Share On Purpose might be for you, check out our available positions.

So You Want to Grow Faster?

If you like to advance your career quickly, the rest of the world can seem to almost stand still. It can be extremely frustrating to put your all into a job, only to find out you have to wait for an annual review in order to move forward.

Do you feel stuck or underappreciated? You know you’re ready for the next level, so why does it take so long?

Tired of Waiting on Someone Else?

Share On Purpose dumped the entire annual review process and opted for the ingenious Career Matrix (developed by Talent On Purpose), which lays out the specific skills each associate has to master in order to get promoted. It also outlines clear salary ranges for achievements at each level.

Patience Carter, a team member of the Share brand, Promote On Purpose, has been working her way through the Career Matrix.

“I’ve been with Share On Purpose since August of 2016, and in 8 months I’ve received 3 promotions. My salary increased by 53%. I decide how fast I want to grow, and our management team develops my skills through experience, opportunities and mentoring. My goal is to be at the Director level by Q4 of 2017.” – Patience Carter

Make It Happen!

You know you’re worth more, so why wait for others to appreciate you? It’s time to use your drive to find professional and financial success. Be ready to articulate why you’re ready to advance your career and in which direction.

  1. What’s your strength? Are you analytical, have natural leadership ability, can drive to great results? Do you love to win? These are all attributes that should be moving you forward quickly along your career path.
  2. Where is your passion? Do you enjoy an entrepreneurial environment? Do you love building teams, departments, or even companies? Embrace these traits!
  3. What do you really, really want? This seems like a silly question. Of course, you know what you want, right? Being ambitious, we tend to want what will move us forward more quickly, which may not be what we really want. It is worth the time and energy to sit down and focus on this question. Becoming clear on what you really want will make it easier to find a role that truly fits your strengths, passion and purpose.

Stop Waiting and Start Moving

Share On Purpose is an organization of high performers who want to advance quickly. They crave constant (and constructive) feedback, but prefer it is given in real-time as part of a career advancement process, rather than an HR-driven annual review policy. They also want real mentoring from executives and leaders who’ve walked in their shoes.

That’s why Share dedicates 20% of its top executives’ time to work with our team members: training, mentoring, and coaching. 20% – that’s one full day a week dedicated to growing talent.

Share On Purpose is planning on launching one new brand a year, and in order to develop the leadership team for those new companies (since promotions are predominately from within) we begin to prepare tomorrow’s leaders today. At Share, you grow as fast as you’re able to demonstrate the skills.

To learn more about working at Share On Purpose, simply click here to find the position that will start you on a career path where you’re appreciated and there are no limits.

 

Culture – It’s What’s for Business!

Do you ever feel there’s something missing in your day-to-day work? Maybe you feel like you don’t exactly fit in, or perhaps there is something “off” about the company you currently work for. Maybe you are just simply looking for something bigger, better and more significant.

You are not alone! According to an article in Harvard Business Review, 7 out of 10 people are not actively engaged at work. This not only impacts each employee’s happiness, but costs an estimated $450 billion in lost productivity each year. That’s billion, with a “b.”

Lack of engagement is bad news for companies, but also equates to a challenge for career-oriented professionals who desire a challenge and want to be a part of a larger purpose. If the company cannot tackle the issue of engagement, talented professionals will go elsewhere. This begs the question – what should you consider if you are wanting to make a positive change in your career trajectory?

Find a Culture Fit

When you feel like there is something missing from your career, it impacts every aspect of life. Perhaps you like your current role, but the company itself is not in alignment with your overall goals. Successful leaders will advise you: choose the company, and choose the leadership, rather than the job itself. Look for a company that has a culture that is in alignment with who you are.

The culture of an organization showcases its beliefs, values, and behaviors. By investing time in learning about a company’s culture, you can find a workplace that aligns with your personal goals. It should be relatively easy to learn about a company’s culture, because organizations are very aware of the advantage a positive culture brings. If you cannot find out about the culture, that is your first sign you don’t want to pursue that company any further.

A recent Forbes article outlines how organization’s that focus on culture are becoming icons for both job seekers and those looking to fulfill a larger purpose. Reasons listed include:

  • Younger companies that focus on culture see a huge payoff (think HubSpot with its culture manifesto).
  • NetFlix’s culture manifesto “freedom with responsibility” is one of the most popular documents on the internet, 11 million+ viewers.
  • Value statements have popped up everywhere. Examples include Zappos’ cultural values focus on innovation, Google’s 10 “truths” (focus on the user is one), and LinkedIn being in the “human service” business and calls itself a “tribe.”

Obviously, culture is a focus for many organizations. Those who understand the value will be actively creating and cultivating a culture. Those who don’t may not realize that culture happens whether you focus on it or not, and are the ones who end up with a culture you may not desire.

Make the Best Choice for You 

Finding a culture that aligns with your value set is key to your success and happiness. The following tips will help you get started on discovering the best business opportunity for you:

  1. Write down your values and goals. Make sure to be specific and think long-term.
  2. Review the company website for their culture information. At Share On Purpose, we are very clear on our culture and focus – “to inspire potential in others while launching game-changing ideas. We believe in creating BOTH meaningful vocation and financial success.”
  3. Consider reviewing survey websites. Many current and former employees will provide their feedback on a company through sites likes Glassdoor. One caveat – review these with a critical eye. It’s very easy for people to voice “sour grapes” on these sites, so review them for valid content that provides good feedback.

Finally, don’t wait until you are completely unhappy or out of a job to start seeking your next opportunity. It takes time to find the best organization for you, so start earlier and invest time in really understanding the type of opportunity you desire. For those who crave an entrepreneurial environment filled with opportunities for high performing individuals, please check out the open positions at Share On Purpose. Starting now gives you the best chance to find the ideal place for you.