Supportive – A Key Cultural Ingredient

Share On Purpose is a place of possibilities. Once we created that bold vision, we set out to be different.

Over the last 9 years, we’ve evolved our business model several times in order to stay true to that vision. That has included changing our leadership team and staffing model. We had to learn to lead differently in order to unleash the potential of our team members. And we had to accept failure in order to build resiliency.

Our “SHARED” culture was defined in 2013 by key staff members (two who are still here), with the “S” standing for “Supportive.” Back then they asked themselves who we were, and this was the first word that came to their mind, followed by hopeful, authentic, resourceful, enthusiastic and driven.

I’m proud that our associates feel supported. Very proud. With a purpose to “Inspire Potential,” I can’t help but pour into our associates. Knowing they feel that way is very satisfying.

For our leadership team, being supportive means giving associates:

  • The mentoring and coaching necessary to achieve their potential. Despite our small size, we invest heavily in each team member personally and passionately.
  • The freedom to find better ways to do things, and the freedom to challenge leadership. We believe they are smart enough to self-manage and what they lack in experience can be made up for in passion and commitment.
  • A model of authenticity to use as a path to success.

We have big aspirations for the portfolio and the team. The support we offer each other is worth the effort. We know that personal growth requires frequent nurturing, which is why being supportive is a core cultural value.

Here’s what a few of our core team members have to say:

“A key component of my successful venture to the field of marketing and client services through my current role has definitely been the level of support I’ve received from all layers of the company. Everyone, from the CEO to our Engagement Coordinators, is constantly sharing best practices, tools, and insights into the most effective ways to achieve our objectives. This level of ongoing support makes for a highly stimulating and rewarding work culture.” -Gerardo Osorio, Director of Client Operations

“I don’t know if there is a company out there that listens more than the people at Share. With our transparent and supportive culture, there is always someone willing to listen to what you have to say. You can also expect their honest feedback and genuine encouragement. I feel that everyone at the company always wants the best for each individual and their career. They are willing to make personal sacrifices if it means someone else can benefit. I truly think Share is a one-of-a-kind company.” – Cailey Kidman, Engagement Coordinator

“The leadership is committed to supporting the team. They take the time to understand the needs of each individual so they can encourage personal and professional development. I’ve personally experienced growth and witnessed it in the team.” – Stephanie Renna, Talent Manager

If you’re looking for a supportive leadership team to help you grow, check out our available positions and find the right one for you.

Abundance in 2019

Do you ever feel there’s something missing in your life? Maybe you aren’t fulfilled by your current role, or you’ve dreamt of a position you fear you aren’t qualified for.  Or maybe you desire stronger relationships, more travel or better health. Sound familiar?

Share On Purpose hires great people who do great things, and not only gives training on how to excel in any role but proudly teaches each employee how to create more in their lives.

Succeed On Purpose, the first brand created within the Share On Purpose portfolio, offers courses in personal and professional development that each member of the team is invited to attend at no cost to them.

As we start the new year, we are focused on abundance. Not just having more wealth (although that is important) but having MORE in all aspects of life – more success, more joy, and more meaning.

The first step to MORE is understanding the difference between wealth and abundance.

Being wealthy means you have achieved “a great quantity of money and/or possessions.” Wealth is an end state.

Abundance, on the other hand, is an energy you step into.  Abundance is the PROCESS of more. It’s the energy of attraction.

Tapping into the energy of abundance goes beyond financial rewards. It allows us to create more joy and more meaning. Within us flows a powerful energy of abundance. We just need to tap into it and release our ability to CREATE whatever we desire.

Getting Ready for Abundance:

As a person who grew up in poverty, I spent the first half of my career driving towards wealth and success. As I acquired it, I realized I was still not happy.

In order to harness abundance, we have to give up our old ways of being. Particularly our egoic need to try to force an outcome. Here are two ways I had to change:

1) Meaning versus Money:

I learned that in order to create an abundant life, I had to give up the quest for money, and instead, seek meaning.

By focusing on what matters and putting my energy into what I’m passionate about, money will come.

When I look for meaningful work, it means I enjoy what I’m doing, and in the process attract more money. This is where passion comes in. To tap into abundance, we must be passionate about our work. Passion fuels abundance.

2) Freedom versus Control

The second key to abundance is understanding the difference between freedom and control.

The ego wants to control situations, people and outcomes.

But does having more control lead to abundance? No. The truth is, what we really want is freedom. We really want financial freedom, time freedom, and the freedom to just be.

So, what next?

Are you hungry for more?

Do you want to work in a place that’s dynamically cresting from a place of abundance? If you know you’re destined for more and think Share On Purpose might be for you, check out our available positions.

If you desire more beyond your career, Succeed On Purpose invites you to join our 100-Day Prosperity Challenge. You’ll learn tools and techniques that will get you more success, more joy, more meaning AND more money.

Going Above and Beyond

When was the last time a business went above and beyond for you as a customer?  Have you ever had a team member at your own job that went out of their way to ensure success was achieved? That kind of attitude and those kinds of actions, no matter how small, make a huge impact. Having a culture where each member of the team strives to go above and beyond is something a company can foster.

Personal Character is part of your Personal Brand

Getting results is achieved first and foremost through personal character. There is a huge difference between just showing up for the job and exceeding expectations. It’s up to each individual to set their own standard. All of us have a personal brand standard – a definition of how we show up. Much like a vehicle or technology brand.

Each person at a company can impact the business, from the CEO to the receptionist. Being willing to take that extra step is an aspect of one’s personal standard. It has NOTHING to do with your team, manager, or the company you work for.

Shocked? Think about it. You can go above and beyond in just about any environment and for just about any manager. All the environment does is expand the impact and ensure long-term fit.

Companies Set the Standard

Great companies don’t try to force this. Instead, they hire, train, and promote natural performers. There is a big difference.

The truth is, we can’t “make” an employee go the extra mile. True leaders know that and focus on setting the example for their team.

At Share On Purpose, we encourage excellence and autonomy. This combination gives employees the freedom to take those extra steps to strengthen relationships with their team and clients. Going above and beyond is one of our defining principles and something we look for in each individual we bring onboard.

Are You Going Above and Beyond?  

To personally assess if you’re going above and beyond, ask these questions:

  • Do I always give my best effort? Once you’re done, do you check to see if there’s more you could have done? (Passion to Win)
  • Do I practice and prepare? Do I do my best regardless of the circumstances? (Preparation)
  • Do you keep your team and customers top of mind? Are you always looking to enhance relationships? (Customer-centric)

So, is your PERSONAL brand standard an “Above and Beyond” brand? Test yourself and decide.

Share On Purpose is a place of possibilities looking to go the extra mile. If you’re an A player looking for your next opportunity, view our available positions here.

Measuring What Matters: Achieving Client & Career Success

Share On Purpose not only launches and develops brands, but also trains employees to work in, and eventually run these companies.

Within Share On Purpose’s innovative suite of businesses, there are two Authentic Demand GenerationTMcompanies; Promote On Purpose and IGNITE On Purpose. As the largest businesses in the portfolio, they often serve as the first step in employees’ career journeys.

These businesses separate themselves from traditional marketing firms by implementing two science-based tools:

ROI has always been at the foundation of what we do. In fact, both businesses guarantee it.

Getting to ROI

For most companies, sales and marketing expenses represent the largest non-product/service related overhead costs, yet executives rarely understand how to measure the value of these costs, other than by asking “did revenue increase?”

By the time it’s clear whether or not a marketing/sales expense actually generated revenue, it is unfortunately too late, because the cost was already incurred. In most companies, this lack of quantifiable and predictable results (ROI) occurs quarter after quarter and year after year.

At Promote and IGNITE, ROI isn’t something we “hope” to get. It’s something that is planned, measured and guaranteed.

Since we are committed to ROI, consistently reviewing metrics, assessing data, and making adjustments is essential to stay on track. What is not productive however, is spinning wheels and investigating data that won’t serve the ultimate goal – an ROI for clients.

Here are the top three metrics to measure in order to determine if marketing activities are generating results.

No. 1: Revenue Multiple (the best indication of ROI) 

The first and most important metric to track is the revenue multiple, or revenue-based ROI. Dollars earned should equate to a multiple of the dollars spent.

The rule of thumb here is that a new program should generate greater than 2X (two times) the revenue of the cost of the program and do so fairly quickly. So, if your new lead generation program costs $15,000, in its first 90 days it should generate $30,000 in quantifiable revenue, period, end of story.

Over time, the program should increase its multiple to a greater than 5X revenue increase for every dollar spent on the sales or marketing program.

For B2B companies with a longer sales cycle, this metric is more difficult to measure, so it would be wise to use what is known as “Pipeline ROI.”

No. 2: Net Profit Ratio

For smaller businesses, using a net profit ratio is critical, as not all demand generation initiatives result in profitable revenue. Growth-funded growth techniques measure the actual profit generated from the sales and marketing program (as well as the revenue generated) to ensure the company is investing in sales and marketing proportionate to profit generation.

Taking a growth-funded growth mindset is critical for smaller brands, like the IGNITE clients, who want to grow quickly, but responsibly. Once the ratio is established, only a portion of the net profit is reinvested into new sales and marketing programs. This metric ensures profitable growth, rather than growth for growth’s sake.

No. 3: Cost of Acquisition

This metric should be customized for each sales and marketing activity and tracked intensely, as it is the best predictor of efficient demand generation strategies long-term. There are three metrics to measure for increasing efficiency of demand generation:

  • Cost Per Lead
  • Cost Per Opportunity
  • Cost Per Sale

Yes, Revenue-based ROI Is Trackable and Doable

It doesn’t take a rocket scientist to quantify the ROI from sales and marketing programs, but it DOES take a scientific approach to measure, track and deliver revenue-based ROI to ensure profitability. We are always looking to expand our team with driven professionals who aren’t scared by our ROI guarantee but embrace it.

Are you ready to measure what matters to clients so you can help them achieve success, and quickly grow your career? Check out our available positions and find the right fit for you!