There’s an elite cadre of CEOs out in the marketplace who have a clear advantage over their counterparts: CEOs with a marketing background.
The good news is their “secret sauce” advantage comes from understanding marketing, because that’s knowledge any company leader can acquire.
Here’s a look at what gives marketing-focused CEO’s the leg up in the business world, and what you can learn from them.
Read the full article on MarketingProfs.com.