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Be You: Finding Your Authentic Brand

Answer truthfully – do you enjoy the work you do? Have you ever wondered if you’re stuck in the wrong professional role? Finding the job you are meant to do is much easier said than done. Many individuals choose to simply go with the flow and don’t ever attempt to pursue a career with purpose. At Share On Purpose, we believe every person should do work they are passionate about and is in alignment with their purpose.

To make the shift to meaningful work, alter your perspective and begin looking at your journey as more than a job search. The truth of the matter is, when searching for a career that will compliment your life’s purpose; you must market yourself as more than the experience on your resume. You must show the authentic YOU as the product, and as an entire brand. The work you do every day should complement who you are.

By strategically positioning yourself in the job marketplace, you can have both meaning AND success. It is no longer a choice between one or the other.

In four steps, you can transform your job search into a campaign to launch your personal brand that will help you achieve a career that’s meaningful to you.

Step 1: Figure out what’s great about your product

One of the first things product marketers do is determine the value proposition of the product. If you are the “product”, how would you define yourself? First, you must know your purpose and understand your career persona.

Your purpose is that deep, visceral quality that sets you apart.

Your career persona aligns your natural way of operating with the type of work that suits you.

Determine what makes YOU powerful and unique in a way that matters most to your target market. That’s your value proposition.

Step 2: Define your target market

Never force a fit. Your target market shouldn’t be based on companies that have job openings. It should only include companies that will value the unique aspects and power of your product – YOU.

Step 3: Get noticed – authentically 

The goal is to raise awareness and position yourself as someone a company wants to hire for the job YOU want and will excel at. Marketing yourself to a company is significantly more effective than simply applying for jobs, which averages a dismal 1 in 1,000 success rate. Get noticed by:

  • Frequent networking meetings that are attended by people who work in your field of choice. Meet even more people by volunteering for organizations that you support. Also, schedule one-on-ones with people who might refer you to a potential employer and those who you can help in return.
  • Raising your visibility online. If you’re passionate about a topic, start a blog or regularly share content you’ve written on LinkedIn. Start and engage in conversations on LinkedIn and other digital channels with people who can connect you with influencers at organizations that interest you.
  • Building authentic relationships. People help people they trust and who give back in return. You have a long life ahead of you. So, don’t market yourself to gain short-term results – getting a job. Instead, dedicate yourself to building strong relationships that will be mutually beneficial for years to come.

Step 4: Interview in a manner that accentuates your strengths

We suggest you focus on your value early in the conversation to set yourself apart. Do this in an authentic way by highlighting the unique qualities that make you who you are, while focusing on how you will add value to the company.

Discover Your Purposeful Career

At Share On Purpose, we are committed to aligning each of our employees with roles that fit their purpose and passion. Finding a role that fulfills you is the only way to remain authentic in your career.

No more forced smiles or feigned enthusiasm. Join a team that wants you for your personal strengths and aspirations. View our available positions here.

Abundance: Building the Life You Want

Want to create more in your life? More success, more money, more joy and more meaning?

Share On Purpose hires great people who do great things, and proudly teaches them how to create more in their lives.

The first step to MORE is to understand the difference between abundance and wealth.

To be wealthy means that you have achieved “a great quantity of money and/or possessions.” Wealth is an end state.

Abundance, on the other hand, is an energy you step into. Webster defines abundance as “generating an ample quantity.” The key word being ample, which means generously sufficient.

I think of abundance as the process of both creating and receiving more.

Becoming abundant means you are receiving what you want in great supply, versus a fixed state of wealth where you already have it.

Said another way, abundance is the PROCESS of more; It’s the energy of attraction.

Tapping into the energy of abundance allows us to create more joy and more meaning, not just more money. We are flowing with the powerful energy of abundance, rather than trying to force an end state of wealth.

We must also step into our divinity and our ability to CREATE more. Not just more money, but more everything. More success, more joy, and more meaning.

Sounds great, right? There’s a catch.

Two Things to Give Up:

In order to harness abundance, we have to give up our old ways of being, particularly our egoic need to try to force an outcome.

As a person who grew up in poverty, I spent the first half of my career driving towards wealth and success. As I acquired it I realized I was still not happy,

1) Meaning versus Money:

I learned in order to create an abundant life I have to give up the quest for money, and instead seek meaning. By focusing on what matters and what I am passionate about, money will flow easily.

When I look for meaningful work it means I enjoy the work, and in the process attract more money. This is where passion comes in. To tap into abundance, we must be passionate about our work. Passion fuels abundance.

2) Freedom versus Control

The second key to abundance is understanding the difference between freedom and control.

The ego wants to control: situations, others, and outcomes.

But does having more control feel like abundance? No. The truth is, what we really want is freedom. We really want financial freedom, time freedom, and the freedom to just be.

Are you hungry for more? Do you want to work in a place that’s dynamically cresting from a place of abundance?

If you know you’re destined for more and think Share On Purpose might be for you, check out our available positions.