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Character

The culture at Share On Purpose is built on character and integrity. We firmly believe you must be able to “walk the talk.” We look for this quality in each person who joins the team as well as the clients we choose to partner with. 

Bob Prince, our Manager of Digital Media, is one such employee who exemplifies the principle of character. He stated, “I want people to know that when you throw the ball to Bob, I’m going to do my best to catch it. It’s my personal pride. I want to be everything I can be.”

His work ethic and commitment to excellence was instilled in him early on. “I’ve had a fairly independent life,” Bob said. “I had to make difficult choices from a pretty young age. I’d watch others make choices that didn’t turn out well and I didn’t want to follow that path. I always made the best choice I could, and I can proudly say that I have no regrets.”

Bob’s personal standard of doing what’s right is reflected in the work he produces at Share On Purpose. When asked to define character he stated, “It’s your currencyand if you don’t maintain the value of your own personal currency then what you contribute is worthless. You have to have something you value, which is yourself.”

Share On Purpose seeks employees who take pride in their character but also work to nurture it. “Share On Purpose is a people-centric business,” said Bob. “I love that we do things that make an impact. It’s hard to put that into words, but even in small ways we do things that improve people’s lives. There’s enough negativity out there and I want to be on the positive side of things. Share On Purpose makes me a better person because of the standards we set. I try my best to meet those standards and then model them for other people. For example, authenticity is very important at Share. I want to be authentic in my personal life as much as at work. That means, I say what I mean and mean what I say.”

If you ask Bob or the leadership at Share, they’ll be the first to admit having strong character doesn’t mean being perfect. It’s about committing to truth and being open and honest, even when you fail.

We ask ourselves hard questions. We wrestle with both perceptions and reality to uncover truth, and we face facts even when it’s painful to do so.

This commitment to character means that we will fire clients who treat team members poorly, and conversely, we will terminate team members who don’t care enough to serve each other, or our clients, well.

We also admit mistakes as soon as we find them (which is never soon enough) and will change what doesn’t work.

We pick ourselves up when we fail and use perspective to look for the good in ALL things.

That’s the beauty of an authentic commitment to truth: it’s not about being perfect, but rather understanding that character is indeed a window (people can see in), and we must walk the talk.

Working at Share On Purpose means that our leaders won’t be perfect but are committed to the pursuit of excellence. We will question everything because we want to win at serving, rather than selling.

If you’re ready to commit to being your best self and want to work with a team committed to the same, come join us.

Find Your Passion and Discover Career Happiness

Share On Purpose is committed to aligning employees with work they find meaningful. We believe that starts by identifying one’s purpose.

Stephanie Renna, Senior Talent Manager at Share on Purpose, describes the experience of finding her purpose as an awakening. 

“At first I struggled to find the right words. Like many others who go through this exercise, I thought my purpose had to fit the work I was already doing. I didn’t realize it was something bigger,” said Stephanie. “When I stopped overthinking it and put the words to what I wanted, I had that awakening! My purpose is simply, “to bring joy.”

Finding her purpose, combined with being in a place with so many possibilities, has positively impacted Stephanie’s career. With her performance mindset and ability to persevere, she has achieved new levels of success.

Stephanie started in one of Share On Purpose’s portfolio companies in 2012 (before it was even called Share On Purpose) working in a marketing role. At that time, she was given opportunities to stretch and grow her skill set.

“At my former employer, I worked 9 hours a day in a cubicle, focusing on one single aspect of marketing. At Share, I was exposed to all areas of business. It was exciting because my degree is in advertising and marketing, so I was able to utilize more of what I’d learned,” said Stephanie.

It’s Different at a Growth Focused Company 

Stephanie will attest to the fact that things move quickly at Share On Purpose. Her career changed as the organization grew. Working with multiple brands within the portfolio exposed her to new services and clients, which allowed her to expand her skill set beyond marketing.

This exposure and awareness of one’s purpose allows employees to chart a career path that aligns with the type of work that will fulfill them.

“The next step was to determine the work I was most passionate about. I’d been exposed to elements of staffing and training in a few of the brands and really loved that work. Fortunately, the portfolio was experiencing rapid growth and there was a need for a position utilizing those skills. I began my transition from Engagement Manager to Talent Manager in 2016.”

Working On Purpose

Share On Purpose is a place of possibilities. Our focus on launching new brands, coupled with our dedication to ensuring employees are doing work they love, allows individuals to try new roles in a safe environment. Once an associate finds one that is the right fit, he or she is developed quickly to grow into a leadership position and build a career that aligns with their passion and purpose.

Stephanie was able to find a new role within the organization that fit both her passion and purpose, and has since built the talent department. The process wasn’t easy, but it was rewarding.

“I spent four years with Share before this opportunity presented itself. And I still step in to support projects in other areas of the business from time-to-time,” said Stephanie. “That’s fine because I know I’m in the right place and that ultimately, I’ll be an executive doing work I love full time.”

“I am happier now, even though it took a lot of trial and error to get here. When I first discovered my purpose was to bring joy, I thought I would have to go to clown school to fulfill it. I’m relieved that is not the case,” chuckled Stephanie.

Share On Purpose is unique in that we have a portfolio of companies that allows us to support our team members in finding the brand they like best. Additionally, the culture is built to support dedicated team members in succeeding, sometimes even providing a new career path that aligns with the portfolio’s growth. Stephanie is one of several success stories.

If working in a place of possibilities resonates with you, consider applying for one of our open positions.

The Million Dollar Education

Share On Purpose is now a place of possibilities, but building this company was not easy. It was a lesson in perseverance through some very difficult times to ultimately find success.

I’d like to think of the early formation of Share On Purpose as a “million-dollar education” rather than a mistake, but at the time it felt very much like a HUGE blunder.

After selling a multi-million-dollar consulting business in early 2008, I decided to “invest” $500,000 in purposeful ideas with the goal of assisting entrepreneurs in bringing meaningful concepts to market.

From 2010-2012 we operated a business incubation program, launching 14 brands with 12 different entrepreneurs, including two brands (Succeed On Purpose and IGNITE On Purpose) that were my original ideas. Leveraging the Succeed On Purpose business training platform, we created a FREE 6-month business incubation program for purposeful entrepreneurs. At the end of the program, our management team determined if we wanted to invest cash in the incubated concept. These investments ranged from $10K to $100K in exchange for equity participation in these purposeful ideas.

We also provided office space, a CPA/Group Controller to manage accounting, and an operating team to help with the overall execution of the concepts. The aspiring entrepreneurs didn’t have to pay upfront for these resources. We assumed all risk, with the goal of earning distributions from equity positions that would eventually provide an investment ROI. The idea was simple: We only made money when everyone else made money, and we provided both the know-how and capital. A true win-win.

Perfect, right?

Wrong. Not only did I lose the $500K of initial investment but had to inject another $500K just to stay afloat. The businesses struggled to meet financial projections and many went under completely.

With spiraling negative cash flow due to infrastructure, we were forced to either exit each business at a huge loss, buy the business outright, or shut it down and assume the debt. Like I said, many would consider this a huge failure, but it was truly a million-dollar education.

  • Was it a million-dollar education on how to build businesses? Nope. I’ve built several successful businesses.
  • Was it a lesson on how to invest? Nope. I’ve made a lot of money investing in brands of all sizes.
  • How about an education in how to select entrepreneurial leaders? Nope. These were all wonderful people with great ideas.
  • Maybe it was a lesson in how to invest in start-ups? Nope. Not even that.

In fact, it wasn’t an education in anything related to business. It was a lesson in how NOT to quit.

One would assume that I would have already learned this lesson (how not to quit), as I’ve had a history of personal and professional challenges throughout my life. But this was different. It was bigger somehow. I’d never tried to do something this meaningful. I’d never tried to do something based on my purpose to inspire potential.

Learning how to stay the course when it gets tough isn’t all I learned about not quitting. What I learned was a hard-core lesson in the power of perseverance. Perseverance strengthens us. It prepares us for more.

Perseverance is an energetic force, and it’s through the energetic power of perseverance that we learn how to BE more as a path to having more. BEING more isn’t just about knowledge or experience. To BE more means that we’re able to access more of our potential. And, when we access more of our human potential, our dreams get bigger and our lives get better.

All great leaders, athletes, warriors, and entrepreneurs learn about perseverance. The only common denominator of successful people is perseverance. The refusal to quit. What most don’t realize, however, is that it’s not about quitting. It’s about tapping into the energetic power of perseverance. Every single person has an unlimited supply of perseverance, but only a few people know how to access it.

Ironically, the original dream for what is now Share On Purpose never changed. We’d set a bold vision in 2009 to build a place where great people did great things. We aspired to create purposeful brands that were game changers in their respective industries, with companies that were performance-based and leaders that were driven, yet purposeful.

Today, many people want what I have. They want to run an amazing portfolio of businesses and get to create brands that solve real problems. They want to attract amazing talent and develop them into world-class leaders, but not many people are willing to do what I’ve done in order to have their dream. Not because they are incapable, but because they haven’t learned how to tap into perseverance.

To access perseverance, you have to first realize that it is an energetic force, which means we access it. This force is already in us, waiting to be unleashed.

To access perseverance, we have to think in terms of “whatever it takes” or “find a way.” When life gets hard, it doesn’t mean that we should quit, it simply means we have to FIND A WAY. We have to think differently, learn something new, or look for a solution elsewhere. Or, sometimes we simply need to ask for help.

There’s ALWAYS a way to get what you want. Sometimes it’s persisting on the current path. Sometimes it’s finding another route. Sometimes it’s changing the approach altogether. But there is always a way.

At Share On Purpose, we have built a place where GREAT people do great things. The emphasis is ALWAYS on great people doing great things.

Share On Purpose hires driven, emerging leaders and we GROW them. With our emphasis on career development, we focus on preparing, teaching, mentoring and developing each individual into the role best suited to them. I like to say that we grow leaders who launch businesses. We teach these leaders about the power of perseverance and how to maximize their potential. We help them discover their passions and help them chart a course to go after big dreams.

We have multiple brands in our Business Cultivator today, and we’re looking for passionate leaders to launch these ideas. Also, many of our emerging leaders will soon get to create business concepts for us to cultivate. Through their passion and purpose, these leaders will identify world problems they want to solve. Working with our executive team, our emerging leaders will “Imagineer” ideas that will make the world better.

Pretty cool, right? Yes, if you can access perseverance. Perseverance strengthens, and when you access it, you’ll find a way.

Was the million-dollar education in perseverance worth it? Yep. And worth every penny.

Collaborating to Win

Be honest, do you ever take on too much? Too often we try to accomplish everything ourselves and end up taking on more responsibility than is necessary.

As a serial entrepreneur, and a leader of aspiring executives who are also entrepreneurial, breaking the habit of trying to “go it alone” has been paramount. Leaders who do not master the art of collaboration are overworked, get limited results, or in some cases, both.

Our success at Share On Purpose is in large part because of the principle – Together is More: Collaboration Fuels Quality.

WHAT IS “TOGETHER IS MORE”?

The guiding principle Together Is More is about collaboration. Collaboration as a discipline is not well understood because the corporate management system by which most professionals start their career is deeply flawed. In most companies, failure is punished severely, which diminishes the willingness to take calculated risks, and includes an intense focus on individual accountability versus individual and team performance.

This translates into individuals and departments working independently, and in some cases against each other, rather than collaborating to win collectively. This lack of natural collaboration built into the cultural framework impacts productivity and results. It also slowly erodes trust, developing a cut-throat environment, rather than a place of possibilities.

The guiding principle Together is More requires that the executive team models collaboration from the top down, while ensuring collaboration occurs throughout the organization. It’s something that’s not just “talked about” but is embedded into the entire management structure, as it is role modeled at all management levels.

WHY COLLABORATION IS KEY TO SUCCESS

Building a place of possibilities is, in large part, dependent upon the effectiveness of the organization, which hinges on its ability to collaborate. Establishing a culture that has a foundation of collaboration will have a significant impact on the organization’s effectiveness and, ultimately, the growth potential of the business and the individuals supporting it.

collaborationHOW DO YOU BUILD COLLABORATION INTO YOUR CULTURE?

Effective collaboration requires a win-win mindset from every level of the organization.

For example, executives and middle management MUST believe:

  • No one can win unless we all win.
  • When an individual wins, we win as a team.

It requires a commitment to win-win relationships between employees and managers, and the company and its contractors.

This is a powerful leadership lesson that facilitates a culture of collaboration and supports a place of possibilities. I am grateful that our top executives model this attribute and have adopted a collaboration mindset.

If a company that has authentic collaboration among all of its team members sounds like a place where you’d want to work, consider applying for one of our open positions.

Supportive – A Key Cultural Ingredient

Share On Purpose is a place of possibilities. Once we created that bold vision, we set out to be different.

Over the last 9 years, we’ve evolved our business model several times in order to stay true to that vision. That has included changing our leadership team and staffing model. We had to learn to lead differently in order to unleash the potential of our team members. And we had to accept failure in order to build resiliency.

Our “SHARED” culture was defined in 2013 by key staff members (two who are still here), with the “S” standing for “Supportive.” Back then they asked themselves who we were, and this was the first word that came to their mind, followed by hopeful, authentic, resourceful, enthusiastic and driven.

I’m proud that our associates feel supported. Very proud. With a purpose to “Inspire Potential,” I can’t help but pour into our associates. Knowing they feel that way is very satisfying.

For our leadership team, being supportive means giving associates:

  • The mentoring and coaching necessary to achieve their potential. Despite our small size, we invest heavily in each team member personally and passionately.
  • The freedom to find better ways to do things, and the freedom to challenge leadership. We believe they are smart enough to self-manage and what they lack in experience can be made up for in passion and commitment.
  • A model of authenticity to use as a path to success.

We have big aspirations for the portfolio and the team. The support we offer each other is worth the effort. We know that personal growth requires frequent nurturing, which is why being supportive is a core cultural value.

Here’s what a few of our core team members have to say:

“A key component of my successful venture to the field of marketing and client services through my current role has definitely been the level of support I’ve received from all layers of the company. Everyone, from the CEO to our Engagement Coordinators, is constantly sharing best practices, tools, and insights into the most effective ways to achieve our objectives. This level of ongoing support makes for a highly stimulating and rewarding work culture.” -Gerardo Osorio, Director of Client Operations

“I don’t know if there is a company out there that listens more than the people at Share. With our transparent and supportive culture, there is always someone willing to listen to what you have to say. You can also expect their honest feedback and genuine encouragement. I feel that everyone at the company always wants the best for each individual and their career. They are willing to make personal sacrifices if it means someone else can benefit. I truly think Share is a one-of-a-kind company.” – Cailey Kidman, Engagement Coordinator

“The leadership is committed to supporting the team. They take the time to understand the needs of each individual so they can encourage personal and professional development. I’ve personally experienced growth and witnessed it in the team.” – Stephanie Renna, Talent Manager

If you’re looking for a supportive leadership team to help you grow, check out our available positions and find the right one for you.

Abundance in 2019

Do you ever feel there’s something missing in your life? Maybe you aren’t fulfilled by your current role, or you’ve dreamt of a position you fear you aren’t qualified for.  Or maybe you desire stronger relationships, more travel or better health. Sound familiar?

Share On Purpose hires great people who do great things, and not only gives training on how to excel in any role but proudly teaches each employee how to create more in their lives.

Succeed On Purpose, the first brand created within the Share On Purpose portfolio, offers courses in personal and professional development that each member of the team is invited to attend at no cost to them.

As we start the new year, we are focused on abundance. Not just having more wealth (although that is important) but having MORE in all aspects of life – more success, more joy, and more meaning.

The first step to MORE is understanding the difference between wealth and abundance.

Being wealthy means you have achieved “a great quantity of money and/or possessions.” Wealth is an end state.

Abundance, on the other hand, is an energy you step into.  Abundance is the PROCESS of more. It’s the energy of attraction.

Tapping into the energy of abundance goes beyond financial rewards. It allows us to create more joy and more meaning. Within us flows a powerful energy of abundance. We just need to tap into it and release our ability to CREATE whatever we desire.

Getting Ready for Abundance:

As a person who grew up in poverty, I spent the first half of my career driving towards wealth and success. As I acquired it, I realized I was still not happy.

In order to harness abundance, we have to give up our old ways of being. Particularly our egoic need to try to force an outcome. Here are two ways I had to change:

1) Meaning versus Money:

I learned that in order to create an abundant life, I had to give up the quest for money, and instead, seek meaning.

By focusing on what matters and putting my energy into what I’m passionate about, money will come.

When I look for meaningful work, it means I enjoy what I’m doing, and in the process attract more money. This is where passion comes in. To tap into abundance, we must be passionate about our work. Passion fuels abundance.

2) Freedom versus Control

The second key to abundance is understanding the difference between freedom and control.

The ego wants to control situations, people and outcomes.

But does having more control lead to abundance? No. The truth is, what we really want is freedom. We really want financial freedom, time freedom, and the freedom to just be.

So, what next?

Are you hungry for more?

Do you want to work in a place that’s dynamically cresting from a place of abundance? If you know you’re destined for more and think Share On Purpose might be for you, check out our available positions.

If you desire more beyond your career, Succeed On Purpose invites you to join our 100-Day Prosperity Challenge. You’ll learn tools and techniques that will get you more success, more joy, more meaning AND more money.

Resourcefulness – Obstacles Are an Opportunity for Innovation

One of our company’s power tools is to “use short-term challenges to make long-term impacts.”

The entire Share On Purpose portfolio was born out of innovating our way through challenges. Seriously. All of it.

The vision for the company has never changed, but what we built and how we built it has morphed repeatedly, through mistakes and missteps.

In the early days, it felt like failure; like maybe the dream was too big and we couldn’t do it.

Keep in mind, the goal isn’t just to build ONE company, but to create a portfolio of game-changing companies and to do so with a talented group of emerging leaders.

We want to do this WITH our team – to work with them side-by-side, learning and growing together. It’s the collaboration with other smart leaders that inspires us.

And for me personally, I want to use my innate gift for launching businesses to help these leaders get what they want, including the opportunities to grow and learn. That’s the motivation behind our business model.

So, why has the journey been so difficult?

Two reasons: First, it’s a big vision. We don’t want to just create a company within an industry. In each case, we want to build a company that innovates its industry. Big? Yep.

Like it or not, something that big requires stops and starts, adjustments and frequent pivots. A pivot is a change in strategy or execution – without a change in vision.

Second, it requires resiliency and resourcefulness. There is great power in those attributes, but they take a level of commitment and focus to persevere. All great executives know that.

So as we celebrate our 9 year anniversary, I realize that it’s all been worth it. Every struggle, every mistake, every change, every pivot. All worth it.

Our culture molded itself and created one of our most revered core values – resourcefulness.

Today we know that each challenge reveals a course correction to a more effective way of building this big dream.

If you want to build something great, are committed to growth, and want to create a place of possibilities, join our team.

 

Hopefulness – Your Hidden Super Power

It was the Summer of 2013 and Share On Purpose was failing, even after I’d invested over $1 million dollars and four years of effort.

We were out of cash, had lost our biggest client and did not know if we could make payroll.

It was the most challenging time in our company’s history. Here I was chasing the biggest dream I’d ever had, and still couldn’t make it work.

Even though my business mind said to quit, my heart and soul encouraged me to keep going. Although I felt afraid, my soul was hopeful.

We pulled our six staff members together, two who are still here, and started weekly briefings on our financial status, and more specifically, whether or not they would have a job.

In the midst of this, we were defining our culture and asking them to describe who we were. The words were consistent: Optimistic, Hopeful.

They used these words in the midst of failure, and it was true. We were filled with hope, regardless of the external results.

This is important, not only because it’s part of our cultural fabric, but rather because it’s the key to achieving a dream.

Most of us were taught to use what happens externally as a determination of success.

Messages like: “Did you win?” “Did you get an A in your test?” are pounded into our childhood psyche from early on.

Conversely, because I had grown up in extreme poverty and abuse, I had to learn how to look past the immediate external world to simply find the will to survive.

Rather than look to what was happening around me for hope, I shifted my perspective to the dream of something different. I saw things the way I wanted them to be, rather than what they were. And that filled me with hope.

Today, that hopefulness is now pervasive in our culture. No matter what happens, our core leaders are able to shift their perspective to the good that can come from the challenge, rather than dwell on the challenge itself.

It may sound utopian to some, but it’s who we are at our core. As we near Thanksgiving, I’m most grateful for hope.

– Hope that things will improve in our nation

– Hope that there are better times ahead

– Hope that we are a beacon of “possibilities”

– Hope that we attract the best talent

– Hope for profitable growth

– Hope for powerful new concepts to launch

What are you hopeful about? What do you want to create with this life you’ve been given?

If you want to build something great, bring a spirit of hopefulness to your professional endeavors. Anyone can be critical and judgemental, but those who do great things know that hopefulness is THE attribute that produces victory.

Here’s a quote from the fairy tale “The Ugly Ducking,” that sums it up:

“He now felt glad at having suffered sorrow and trouble, because it enabled him to enjoy so much better all the pleasure and happiness around him.”

Happy Thanksgiving. Be a beacon of hope.

 

Going Above and Beyond

When was the last time a business went above and beyond for you as a customer?  Have you ever had a team member at your own job that went out of their way to ensure success was achieved? That kind of attitude and those kinds of actions, no matter how small, make a huge impact. Having a culture where each member of the team strives to go above and beyond is something a company can foster.

Personal Character is part of your Personal Brand

Getting results is achieved first and foremost through personal character. There is a huge difference between just showing up for the job and exceeding expectations. It’s up to each individual to set their own standard. All of us have a personal brand standard – a definition of how we show up. Much like a vehicle or technology brand.

Each person at a company can impact the business, from the CEO to the receptionist. Being willing to take that extra step is an aspect of one’s personal standard. It has NOTHING to do with your team, manager, or the company you work for.

Shocked? Think about it. You can go above and beyond in just about any environment and for just about any manager. All the environment does is expand the impact and ensure long-term fit.

Companies Set the Standard

Great companies don’t try to force this. Instead, they hire, train, and promote natural performers. There is a big difference.

The truth is, we can’t “make” an employee go the extra mile. True leaders know that and focus on setting the example for their team.

At Share On Purpose, we encourage excellence and autonomy. This combination gives employees the freedom to take those extra steps to strengthen relationships with their team and clients. Going above and beyond is one of our defining principles and something we look for in each individual we bring onboard.

Are You Going Above and Beyond?  

To personally assess if you’re going above and beyond, ask these questions:

  • Do I always give my best effort? Once you’re done, do you check to see if there’s more you could have done? (Passion to Win)
  • Do I practice and prepare? Do I do my best regardless of the circumstances? (Preparation)
  • Do you keep your team and customers top of mind? Are you always looking to enhance relationships? (Customer-centric)

So, is your PERSONAL brand standard an “Above and Beyond” brand? Test yourself and decide.

Share On Purpose is a place of possibilities looking to go the extra mile. If you’re an A player looking for your next opportunity, view our available positions here.

Measuring What Matters: Achieving Client & Career Success

Share On Purpose not only launches and develops brands, but also trains employees to work in, and eventually run these companies.

Within Share On Purpose’s innovative suite of businesses, there are two Authentic Demand GenerationTMcompanies; Promote On Purpose and IGNITE On Purpose. As the largest businesses in the portfolio, they often serve as the first step in employees’ career journeys.

These businesses separate themselves from traditional marketing firms by implementing two science-based tools:

ROI has always been at the foundation of what we do. In fact, both businesses guarantee it.

Getting to ROI

For most companies, sales and marketing expenses represent the largest non-product/service related overhead costs, yet executives rarely understand how to measure the value of these costs, other than by asking “did revenue increase?”

By the time it’s clear whether or not a marketing/sales expense actually generated revenue, it is unfortunately too late, because the cost was already incurred. In most companies, this lack of quantifiable and predictable results (ROI) occurs quarter after quarter and year after year.

At Promote and IGNITE, ROI isn’t something we “hope” to get. It’s something that is planned, measured and guaranteed.

Since we are committed to ROI, consistently reviewing metrics, assessing data, and making adjustments is essential to stay on track. What is not productive however, is spinning wheels and investigating data that won’t serve the ultimate goal – an ROI for clients.

Here are the top three metrics to measure in order to determine if marketing activities are generating results.

No. 1: Revenue Multiple (the best indication of ROI) 

The first and most important metric to track is the revenue multiple, or revenue-based ROI. Dollars earned should equate to a multiple of the dollars spent.

The rule of thumb here is that a new program should generate greater than 2X (two times) the revenue of the cost of the program and do so fairly quickly. So, if your new lead generation program costs $15,000, in its first 90 days it should generate $30,000 in quantifiable revenue, period, end of story.

Over time, the program should increase its multiple to a greater than 5X revenue increase for every dollar spent on the sales or marketing program.

For B2B companies with a longer sales cycle, this metric is more difficult to measure, so it would be wise to use what is known as “Pipeline ROI.”

No. 2: Net Profit Ratio

For smaller businesses, using a net profit ratio is critical, as not all demand generation initiatives result in profitable revenue. Growth-funded growth techniques measure the actual profit generated from the sales and marketing program (as well as the revenue generated) to ensure the company is investing in sales and marketing proportionate to profit generation.

Taking a growth-funded growth mindset is critical for smaller brands, like the IGNITE clients, who want to grow quickly, but responsibly. Once the ratio is established, only a portion of the net profit is reinvested into new sales and marketing programs. This metric ensures profitable growth, rather than growth for growth’s sake.

No. 3: Cost of Acquisition

This metric should be customized for each sales and marketing activity and tracked intensely, as it is the best predictor of efficient demand generation strategies long-term. There are three metrics to measure for increasing efficiency of demand generation:

  • Cost Per Lead
  • Cost Per Opportunity
  • Cost Per Sale

Yes, Revenue-based ROI Is Trackable and Doable

It doesn’t take a rocket scientist to quantify the ROI from sales and marketing programs, but it DOES take a scientific approach to measure, track and deliver revenue-based ROI to ensure profitability. We are always looking to expand our team with driven professionals who aren’t scared by our ROI guarantee but embrace it.

Are you ready to measure what matters to clients so you can help them achieve success, and quickly grow your career? Check out our available positions and find the right fit for you!

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