Performance and Personal Brand: Making the Connection

Everyone has a set of philosophies that determine how they view life, relate to others and show up to pursue success and personal fulfillment. Share On Purpose CEO, Terri Maxwell, defines this as a personal brand standard. Many people may not be aware of this on a conscious level but for Pam Abrahamsson, PR Executive at Promote On Purpose, it’s as clear as day.

“For me, it’s service first. I’m fortunate to do the work I do and help other people succeed. A key part of my brand is using the knowledge I’ve gained along the way to ensure success for other people’s dreams and ideas. That’s my mantra; service first.”

A true professional, Pam sees the needs of her clients as a driving force to enable her to tap into her passion to win. It also helps her prepare adequately for success and persevere through whatever obstacles may stand in the way of getting results. She recalls a pivotal moment in her career when she learned this vital lesson that still influences her work today.

Developing the Passion to Win

“I had an early aha moment that helped me crystallize these ideas,” said Pam. “It was my first agency job, and I had a client who had a problem. I had no idea what to do, so I threw my hands up in the air, ran to my manager and said: “What do we do?”  She turned to me and simply asked, “What would you do?”

According to Pam, this simple exchange was crucial in developing her problem-solving skills that ultimately drives her performance at work to this day. With a strong passion for winning, she now sees problems—no matter how thorny—as an opportunity for big wins and improved team performance. “It made me realize that I’m responsible for the solution, for handling what comes across my desk and also for my team’s wellbeing. It’s what I love about being at Share On Purpose today because everyone is committed to performance. I love that this company is built on the fact that everyone has a role to play and performance can’t happen unless everyone shows up and handles their role with excellence.”

She believes that having what she calls a 360-degree mindset is crucial for ensuring performance across the board. “Everyone has a specific role that’s part of a larger effort and knowing how you fit into the bigger picture will help you determine how to perform your role better to elevate the team’s results.”

Ethics and Integrity

Stories are at the heart of Pam’s field of Public Relations and knowing the power of perspective to shift mindsets and influence decisions, she is committed to upholding the ethics of both her profession and her personal standard of excellence. This goes straight to the heart of character as a driving force for performance.

“I need to be ethical in how I tell stories and ensure that my clients and team members are part of that journey. And that’s a part of my personal brand promise—to work with integrity and deliver results in a way that honors my character as a person. I always believe you should look in the mirror. If at the end of the day I can look in the mirror and say that I have given my team, my clients, and my personal ethics my best effort, then I’m going to be just fine.”

Share On Purpose IS a place of possibilities, where GREAT people do great things. Our portfolio of companies thrives due to each employee’s personal commitment to performance.

Do you want to work with a company that values your contributions and encourages you to give your best at work? Check out our available positions.

Performance Matters

Performance. It’s something every business needs, yet few attain it to the level they desire. It’s a word that leaders like to preach, but don’t always teach.

Webster’s Dictionary defines “performance” as:

  • The execution of an action;
  • The fulfillment of a claim, promise, or request;

As a CEO of multiple companies, I can tell you that performance is achieved first and foremost through personal character. The results a team or business obtain through performance is directly tied to character elements, rather than strategy or tactics.

From the CEO to the receptionist, it is the individual’s character that determines their willingness to perform. Performance is an aspect of one’s personal brand. It has NOTHING to do with your team, manager, or the company you work for.

Shocked? Think about it. A true performer (some call them A Players) can perform in just about any environment, for just about any manager. All the environment does is expand their impact, and ensure they stay.

Great companies don’t try to force performance. Instead they hire, train, and promote natural performers. There is a big difference.

As a leader, I know that the truth is, we can’t “make” an employee perform. Any attempt to do so will only result in modest improvement that won’t be sustained. True leaders know that and focus on managing results, rather than people, time, or activities.

And there is a HUGE difference between activity and impact. Your people can be busy, and not make an impact. Impact comes from incorporating three elements: Passion, Preparation and Perseverance.

To personally assess your performance, ask these questions:

  • Do I set myself up to win, or do I blame others? Do I always give my best effort? (Passion to Win)
  • Do I practice and prepare? Do I do my best regardless of the circumstances? (Preparation)
  • Do I bring a “whatever it takes” spirit to my work? (Perseverance)

Each ONE of us has a personal brand standard – a definition of how we show up. Kind of like a vehicle brand, or a technology brand.

I drive a car brand known for performance, not because of its status, but because when I press on the gas I get consistent (fast) performance. My vehicle rarely breaks down – it consistently performs. The brand expectation and the brand experience are congruent.

So, is your PERSONAL brand experience a performance brand? Test yourself and decide.

Share On Purpose is a place of possibilities for performers. If you’re an A player looking for your next opportunity, view our available positions here.