Performance Matters

Performance. It’s something every business needs, yet few attain it to the level they desire. It’s a word that leaders like to preach, but don’t always teach.

Webster’s Dictionary defines “performance” as:

  • The execution of an action;
  • The fulfillment of a claim, promise, or request;

As a CEO of multiple companies, I can tell you that performance is achieved first and foremost through personal character. The results a team or business obtain through performance is directly tied to character elements, rather than strategy or tactics.

From the CEO to the receptionist, it is the individual’s character that determines their willingness to perform. Performance is an aspect of one’s personal brand. It has NOTHING to do with your team, manager, or the company you work for.

Shocked? Think about it. A true performer (some call them A Players) can perform in just about any environment, for just about any manager. All the environment does is expand their impact, and ensure they stay.

Great companies don’t try to force performance. Instead they hire, train, and promote natural performers. There is a big difference.

As a leader, I know that the truth is, we can’t “make” an employee perform. Any attempt to do so will only result in modest improvement that won’t be sustained. True leaders know that and focus on managing results, rather than people, time, or activities.

And there is a HUGE difference between activity and impact. Your people can be busy, and not make an impact. Impact comes from incorporating three elements: Passion, Preparation and Perseverance.

To personally assess your performance, ask these questions:

  • Do I set myself up to win, or do I blame others? Do I always give my best effort? (Passion to Win)
  • Do I practice and prepare? Do I do my best regardless of the circumstances? (Preparation)
  • Do I bring a “whatever it takes” spirit to my work? (Perseverance)

Each ONE of us has a personal brand standard – a definition of how we show up. Kind of like a vehicle brand, or a technology brand.

I drive a car brand known for performance, not because of its status, but because when I press on the gas I get consistent (fast) performance. My vehicle rarely breaks down – it consistently performs. The brand expectation and the brand experience are congruent.

So, is your PERSONAL brand experience a performance brand? Test yourself and decide.

Share On Purpose is a place of possibilities for performers. If you’re an A player looking for your next opportunity, view our available positions here.