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Be You: Finding Your Authentic Brand

Answer truthfully – do you enjoy the work you do? Have you ever wondered if you’re stuck in the wrong professional role? Finding the job you are meant to do is much easier said than done. Many individuals choose to simply go with the flow and don’t ever attempt to pursue a career with purpose. At Share On Purpose, we believe every person should do work they are passionate about and is in alignment with their purpose.

To make the shift to meaningful work, alter your perspective and begin looking at your journey as more than a job search. The truth of the matter is, when searching for a career that will compliment your life’s purpose; you must market yourself as more than the experience on your resume. You must show the authentic YOU as the product, and as an entire brand. The work you do every day should complement who you are.

By strategically positioning yourself in the job marketplace, you can have both meaning AND success. It is no longer a choice between one or the other.

In four steps, you can transform your job search into a campaign to launch your personal brand that will help you achieve a career that’s meaningful to you.

Step 1: Figure out what’s great about your product

One of the first things product marketers do is determine the value proposition of the product. If you are the “product”, how would you define yourself? First, you must know your purpose and understand your career persona.

Your purpose is that deep, visceral quality that sets you apart.

Your career persona aligns your natural way of operating with the type of work that suits you.

Determine what makes YOU powerful and unique in a way that matters most to your target market. That’s your value proposition.

Step 2: Define your target market

Never force a fit. Your target market shouldn’t be based on companies that have job openings. It should only include companies that will value the unique aspects and power of your product – YOU.

Step 3: Get noticed – authentically 

The goal is to raise awareness and position yourself as someone a company wants to hire for the job YOU want and will excel at. Marketing yourself to a company is significantly more effective than simply applying for jobs, which averages a dismal 1 in 1,000 success rate. Get noticed by:

  • Frequent networking meetings that are attended by people who work in your field of choice. Meet even more people by volunteering for organizations that you support. Also, schedule one-on-ones with people who might refer you to a potential employer and those who you can help in return.
  • Raising your visibility online. If you’re passionate about a topic, start a blog or regularly share content you’ve written on LinkedIn. Start and engage in conversations on LinkedIn and other digital channels with people who can connect you with influencers at organizations that interest you.
  • Building authentic relationships. People help people they trust and who give back in return. You have a long life ahead of you. So, don’t market yourself to gain short-term results – getting a job. Instead, dedicate yourself to building strong relationships that will be mutually beneficial for years to come.

Step 4: Interview in a manner that accentuates your strengths

We suggest you focus on your value early in the conversation to set yourself apart. Do this in an authentic way by highlighting the unique qualities that make you who you are, while focusing on how you will add value to the company.

Discover Your Purposeful Career

At Share On Purpose, we are committed to aligning each of our employees with roles that fit their purpose and passion. Finding a role that fulfills you is the only way to remain authentic in your career.

No more forced smiles or feigned enthusiasm. Join a team that wants you for your personal strengths and aspirations. View our available positions here.

More

Do you feel like you are destined for more? More success, more money, and more opportunity?

Do you feel as if there are gifts inside of you, but none of the executives you work for can see it, or worse yet, even care?

Do you just want your “shot”? Your shot at an opportunity, your shot at becoming an executive, your shot at seeing how far you can go?

I felt the same way. When I first left the classroom (yes, I started my career as a middle school teacher) and joined an educational software company at 25 years old, that feeling of wanting and being MORE came alive. I could feel potential radiating from my pores and I thrived in taking additional responsibilities to learn and grow.

I was lucky. A few of our executives (Burl, Alison, Gregg, and Sybil) saw my potential too, and purposefully mentored me through my career. I started as an educational consultant, then became a manager, then a director of training, then head of marketing, and eventually moved into sales.

Every step of the way I was coached, encouraged and challenged. Since that time, and for almost 30 years, I’ve studied human potential, and consumed nearly every book available on success, performance and achievement. I’ve also researched leadership and hired dozens of coaches, all with one intent: to become the best executive I can possibly be.

Not everyone is lucky enough to receive personal mentoring from phenomenal executives early in their career. And that’s something I’d like to challenge. I believe every company should provide their ambitious and high-achieving employees access to executive mentors.

When we built what is now Share On Purpose it wasn’t so I could run companies. I’ve already done that, many times over.

We started it to TEACH, COACH and MENTOR smart, driven leaders who want to become executives, and learn how to run a company for us. And we do this while we are creating brands that make the world better.

We match emerging leaders in our company with our game-changing ideas. Taking into account their passion and purpose, we move them through an executive development program so they can learn how to accelerate their performance and maximize their potential.

If you’re like me, you’d think everyone would want an opportunity like this. But, what I’ve learned is this:

– Many people have potential but never maximize it.

– Many aren’t clear on what they want, so they settle for what they have.

– Some don’t take responsibility for their own success and instead choose to blame rather than co-create.

– Some simply don’t listen to the intuitive part of themselves that craves more and wants to break through fear.

My advice:

  1. Decide what you want.
  2. Plan what you’ll do to create it.
  3. Act on your desire and don’t give up until you’ve maximized your potential and created your own opportunity for success.

If you know you’re destined for more and think Share On Purpose might be for you, check out our available positions.

The Power of Appreciation

It’s no secret that showing appreciation accelerates growth. In fact, in the US we have a March holiday specifically for employee appreciation (who knew?). Philosophically, we don’t agree with this annual holiday, because quite simply, we believe employee appreciation is not a one day event.

Because employees play a critical role in all types of businesses, it is our belief that appreciation should be an on-going effort, if for no other reason than it impacts the bottom line. Decades of Gallup research has consistently proven that the more satisfied employees are, the more likely it will correlate with customer satisfaction and shareholder returns. This is particularly true in service companies, where employees ARE the product – they produce the revenue through their individual and collective work.

At Share On Purpose, our cultural foundation includes what we call “acts of appreciation.” Acts of appreciation include: gratitude texts (messages), appreciation emails, private “thank you” conversations, financial rewards (Share Bucks™) and totems such as The Giving Keys which memorialize key cultural accomplishments. Our entire executive team role models frequent appreciation for staff members in order to ensure that we are consistently focused on the importance of every team member.

In addition to “acts of appreciation,” we eliminated the annual review system and instead opted for frequent mentoring, on-the-spot-coaching, and leadership development programs. This is extremely effective in our culture because of an ingenious system called The Career Matrix™ (created by Talent On Purpose) which gives employees a clear, predominantly self-directed, development path. The Career Matrix encourages each associate to seek feedback as part of their development path, rather than as an annual process. In essence, they seek the continuous feedback to advance through the matrix, and then focus their training efforts around the leadership skills needed to advance to the next level.

This process enables our executive team to spend their energy developing leaders rather than filling out annual review documents. Developmental coaching, as well as frequent feedback, is a key form of appreciation especially when it’s guided toward the career aspirations of employees, rather than an annual requirement.

These various forms of appreciation have attracted high performers in every segment of our portfolio, which in turn has accelerated our financial performance and growth. Additionally, it has created a culture that endures difficulty, embraces progress, and focuses on individual, team and brand development in a positive manner.

So, if your current company doesn’t appreciate you frequently, for example, they do not invest in your development, maybe it’s time to appreciate yourself and make a change. Start now by learning more about our open positions. Make every day appreciation day!