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Measuring What Matters: Achieving Client & Career Success

Share On Purpose not only launches and develops brands, but also trains employees to work in, and eventually run these companies.

Within Share On Purpose’s innovative suite of businesses, there are two Authentic Demand GenerationTMcompanies; Promote On Purpose and IGNITE On Purpose. As the largest businesses in the portfolio, they often serve as the first step in employees’ career journeys.

These businesses separate themselves from traditional marketing firms by implementing two science-based tools:

ROI has always been at the foundation of what we do. In fact, both businesses guarantee it.

Getting to ROI

For most companies, sales and marketing expenses represent the largest non-product/service related overhead costs, yet executives rarely understand how to measure the value of these costs, other than by asking “did revenue increase?”

By the time it’s clear whether or not a marketing/sales expense actually generated revenue, it is unfortunately too late, because the cost was already incurred. In most companies, this lack of quantifiable and predictable results (ROI) occurs quarter after quarter and year after year.

At Promote and IGNITE, ROI isn’t something we “hope” to get. It’s something that is planned, measured and guaranteed.

Since we are committed to ROI, consistently reviewing metrics, assessing data, and making adjustments is essential to stay on track. What is not productive however, is spinning wheels and investigating data that won’t serve the ultimate goal – an ROI for clients.

Here are the top three metrics to measure in order to determine if marketing activities are generating results.

No. 1: Revenue Multiple (the best indication of ROI) 

The first and most important metric to track is the revenue multiple, or revenue-based ROI. Dollars earned should equate to a multiple of the dollars spent.

The rule of thumb here is that a new program should generate greater than 2X (two times) the revenue of the cost of the program and do so fairly quickly. So, if your new lead generation program costs $15,000, in its first 90 days it should generate $30,000 in quantifiable revenue, period, end of story.

Over time, the program should increase its multiple to a greater than 5X revenue increase for every dollar spent on the sales or marketing program.

For B2B companies with a longer sales cycle, this metric is more difficult to measure, so it would be wise to use what is known as “Pipeline ROI.”

No. 2: Net Profit Ratio

For smaller businesses, using a net profit ratio is critical, as not all demand generation initiatives result in profitable revenue. Growth-funded growth techniques measure the actual profit generated from the sales and marketing program (as well as the revenue generated) to ensure the company is investing in sales and marketing proportionate to profit generation.

Taking a growth-funded growth mindset is critical for smaller brands, like the IGNITE clients, who want to grow quickly, but responsibly. Once the ratio is established, only a portion of the net profit is reinvested into new sales and marketing programs. This metric ensures profitable growth, rather than growth for growth’s sake.

No. 3: Cost of Acquisition

This metric should be customized for each sales and marketing activity and tracked intensely, as it is the best predictor of efficient demand generation strategies long-term. There are three metrics to measure for increasing efficiency of demand generation:

  • Cost Per Lead
  • Cost Per Opportunity
  • Cost Per Sale

Yes, Revenue-based ROI Is Trackable and Doable

It doesn’t take a rocket scientist to quantify the ROI from sales and marketing programs, but it DOES take a scientific approach to measure, track and deliver revenue-based ROI to ensure profitability. We are always looking to expand our team with driven professionals who aren’t scared by our ROI guarantee but embrace it.

Are you ready to measure what matters to clients so you can help them achieve success, and quickly grow your career? Check out our available positions and find the right fit for you!

Navigating Career Change with Wisdom

Every professional will experience a transition at some point in their career.  Whether it’s moving up the ladder or changing industries entirely, one thing is certain; you will need to acquire new knowledge, learn different skills and take on unique challenges. So, what is the best way to succeed in a career transition? The answer is a powerful but underestimated principle: Wisdom Simplifies.

According to Terri Maxwell, CEO of Share On Purpose, Wisdom Simplifies means looking to mentors and resources without hesitation, rather than believing you have to know everything and do it all yourself.

This is precisely what Gerardo Osorio, Senior Engagement Manager at Promote On Purpose, did to make sense of his career transition.

Taking On New Challenges

For Gerardo, making the shift from 10+ years in Healthcare Operations to a marketing role in the Healthcare Division at Promote On Purpose would require a welcome challenge. Gerardo knew he brought a lot to the table, but to truly succeed in his new position it would require discipline and focus, so he relied on a proven system that has helped him learn and grow in the past. “The first thing I do is deconstruct my new challenge into its basic elements,” he said. “This is important to avoid overwhelm. I ask myself, what small things can I do that will create the most impact? For me, reading is at the top of this list. I spend about an hour every morning reading. And since I already have that habit established, all I do is pick a book that applies to the field or topic I am working on and try to get up to speed. This is a great way for me to use available resources and other people’s experiences in the form of books to learn what I need to know.”

Next, Gerardo finds someone else who is skilled and prepared to provide help and support. “I have learned that you definitely do not need to know all the answers, you just need to know whom to go to for help. And finding that person is as simple as looking around my network and approaching the person who is the most experienced and knowledgeable about the skill I’m trying to acquire. And I leverage that to the best of my ability.” He has taken these principles to heart, and they have helped him tremendously in his new capacity as a marketing executive. He’s currently reading books on business operations, marketing, and advertising to help strengthen his knowledge in those areas.

“I also make it a point to ask questions about the things I do not fully understand because the more I ask clarifying questions, the faster I can grasp the concepts I need to learn to be productive.”

According to Gerardo, there is an even better, unintended consequence of asking questions and leaning on the experience of others. You not only have answers to your questions, you also learn how the other person thinks and understand how they developed their solution. “Many times, people reach conclusions and find answers to their biggest questions without really documenting and mapping out their thought process. By asking them for help, you’re giving them an opportunity to reverse engineer the solution they came up with and possibly document it for future reference.”

Gerardo believes that this back and forth also helps in building workplace relationships because it fosters a deep understanding of your team member’s point of view and how they approach issues. “The more understanding there is between team members, the more success the team experiences.”

Lastly, he explains that asking questions and leaning on others’ experiences is crucial for gathering information, having knowledge and thinking deeply about why things are the way they are. “When starting out in their careers, many people have a deep desire to have all the answers, so they pursue that knowledge just for the sake of it. I believe it is more important to know why things work the way they do. This way you grow intellectually, strengthen your skill set and develop a way to tackle problems in the future.”

A Winner’s Mindset

According to Gerardo, patience is absolutely crucial for tackling new learning challenges. “You need to be patient with yourself because you can’t expect to know or learn everything you need all at once.” He advises anyone in such situations to take a look at the scope of the challenge they’re being presented and ask “How long will the average person take to finish this? And how much time should I take to finish this?” In other words, set realistic expectations.

He also explains that discipline and creativity are vital traits that make one a more effective professional and individual. “Without discipline, you lack the mental energy and drive to prioritize and go the extra mile to face a learning challenge head-on. And creativity ensures you’ll be flexible and can come up with clever ways of managing and tackling your learning challenges in efficient ways.”

These are all values and principles that Gerardo leans on as he continues to challenge himself intellectually and grow his career as an executive within the Share On Purpose portfolio.

Find the Right Team

At Share On Purpose, we support new hires in career changes and strive to put existing team members in roles that align with their passions and purpose. We provide resources, including mentoring, coaching and extensive training through Share School, focusing on job skills, as well as personal and professional development.

Are you looking to work with a company that gives you the support and opportunities you need to advance your career? Check out our available positions.

Finding Purpose Through Authenticity

Authenticity is a powerful concept, meaning:

  • To be real and transparent
  • To operate from a place of conviction, principle and discipline
  • To relate to others in a way that’s genuine, human and connected

To be truly fulfilled, we must strive to live and lead this way. But what happens when we turn the spotlight on ourselves? What would we encounter when examining our work, personal fulfillment and confidence? If they don’t align, are we prepared to take concrete steps based on what we find? This is what Spenser Lewis, Engagement Manager at Promote On Purpose, did that turned her life in a new direction.

A Personal Transformation

Growing up, Spenser didn’t think she had a lot to say or give. Many of her thoughts went unexpressed because she doubted whether she had anything of value to add to any situation or discussion. She constantly worried about what other people would think or say.

With time and experience, however, Spenser learned to release her personal inhibitions to experience the freedom of being herself no matter what. Then an even greater transformation occurred when she took a deep look at her life and decided something had to change.

“I needed something to push me to higher heights,” she said. “I was complacent and comfortable. I was going through the motions and I needed a clear direction for my life. I needed to be authentic. Who was I really? How could I find my purpose and a path that’s mine to follow?”

This quest lead her to Dallas, where she started a career at Share On Purpose.

“I believe I am more confident today because I took that huge step.  Being authentic gives you a boost of confidence, you take strides and risks you never thought you could take, all because you dared to be the real you. You took the time to find yourself and love who you truly are.”

Finding oneself takes personal reflection and introspection, however, authenticity in dealing with others is just as critical. As Spenser says, “You need authentic people around you. The more open and real everyone is, the more success a team can experience. I have had managers in the past who weren’t effective, not because they didn’t know how to do their jobs but because they weren’t relatable. I was looking for realness and openness and that was lacking.”

On Authentic Leadership

As a growing leader, Spenser recognizes the role authenticity plays in her career growth.

“Being authentic as a leader is what’s going to help me improve my teams’ work experience, get results and succeed. I want to be known as a genuine leader, who not only works to get results but whom my team is excited to work with. You earn trust from your team when you’re authentic. And that starts with knowing yourself, your style of communication and your unique way of approaching your work.”

Spenser hopes to continue to inspire her current and future team members by encouraging openness and communication. “There’s always room for another perspective. Another type of thought process.  As they say, ‘Two heads are better than one.’ And because we make decisions and approach issues based on our personal experiences, there’s a richness to working on a team that encourages communication on every level.”

Looking to work with a company that values you as an individual and as part of a winning

team? Check out our available positions.

Be You: Finding Your Authentic Brand

Answer truthfully – do you enjoy the work you do? Have you ever wondered if you’re stuck in the wrong professional role? Finding the job you are meant to do is much easier said than done. Many individuals choose to simply go with the flow and don’t ever attempt to pursue a career with purpose. At Share On Purpose, we believe every person should do work they are passionate about and is in alignment with their purpose.

To make the shift to meaningful work, alter your perspective and begin looking at your journey as more than a job search. The truth of the matter is, when searching for a career that will compliment your life’s purpose; you must market yourself as more than the experience on your resume. You must show the authentic YOU as the product, and as an entire brand. The work you do every day should complement who you are.

By strategically positioning yourself in the job marketplace, you can have both meaning AND success. It is no longer a choice between one or the other.

In four steps, you can transform your job search into a campaign to launch your personal brand that will help you achieve a career that’s meaningful to you.

Step 1: Figure out what’s great about your product

One of the first things product marketers do is determine the value proposition of the product. If you are the “product”, how would you define yourself? First, you must know your purpose and understand your career persona.

Your purpose is that deep, visceral quality that sets you apart.

Your career persona aligns your natural way of operating with the type of work that suits you.

Determine what makes YOU powerful and unique in a way that matters most to your target market. That’s your value proposition.

Step 2: Define your target market

Never force a fit. Your target market shouldn’t be based on companies that have job openings. It should only include companies that will value the unique aspects and power of your product – YOU.

Step 3: Get noticed – authentically 

The goal is to raise awareness and position yourself as someone a company wants to hire for the job YOU want and will excel at. Marketing yourself to a company is significantly more effective than simply applying for jobs, which averages a dismal 1 in 1,000 success rate. Get noticed by:

  • Frequent networking meetings that are attended by people who work in your field of choice. Meet even more people by volunteering for organizations that you support. Also, schedule one-on-ones with people who might refer you to a potential employer and those who you can help in return.
  • Raising your visibility online. If you’re passionate about a topic, start a blog or regularly share content you’ve written on LinkedIn. Start and engage in conversations on LinkedIn and other digital channels with people who can connect you with influencers at organizations that interest you.
  • Building authentic relationships. People help people they trust and who give back in return. You have a long life ahead of you. So, don’t market yourself to gain short-term results – getting a job. Instead, dedicate yourself to building strong relationships that will be mutually beneficial for years to come.

Step 4: Interview in a manner that accentuates your strengths

We suggest you focus on your value early in the conversation to set yourself apart. Do this in an authentic way by highlighting the unique qualities that make you who you are, while focusing on how you will add value to the company.

Discover Your Purposeful Career

At Share On Purpose, we are committed to aligning each of our employees with roles that fit their purpose and passion. Finding a role that fulfills you is the only way to remain authentic in your career.

No more forced smiles or feigned enthusiasm. Join a team that wants you for your personal strengths and aspirations. View our available positions here.

Why Perseverance Matters to Success

Knowing how not to quit — that’s the one thing Share On Purpose CEO Terri Maxwell says all successful people have in common. From Olympic gold winners and Billboard-topping singers to Fortune 500 founders and billionaire entrepreneurs, perseverance separates the triumphant from the aspiring. It’s what breeds success, a truth R’ymonda Davis, Managing Director of Promote On Purpose, learned early in life.

“I’ve been fighting against odds since I was born,” said R’ymonda. “I was born two months premature, and I wasn’t supposed to live. I didn’t even have a name for three days. But I was strong, I kept fighting, and here I am.”

Naturally persistent, R’ymonda used that fighting spirit to propel her forward in life. As a child and teen, she excelled at both sports and academics and continually pushed herself to achieve more. Still, she said it wasn’t until she came to work at Share On Purpose that she truly learned the power of perseverance.

“I was hired a little over three years ago as an entry-level engagement coordinator,” said R’ymonda, “and it was that EC role that changed how I think about perseverance.”

The Perseverance Mindset

“Perseverance is a spiritual force,” explained R’ymonda. “To win, you can’t just decide to focus harder. You have to access that force. It’s within all of us, but you have to know how to access it. Working at Share taught me how to do that.

“Even though I could identify times I’d persevered from a young age, it wasn’t until I dove into the Success ExceleratorTM training and learned from Terri that perseverance became more tangible — something I could tap into. The Success ExceleratorTM training makes that explicit, and it helped me develop a game plan that’s repeatable for approaching and overcoming challenges.”

Harnessing the Power of Perseverance

That game plan is crucial for success, said R’ymonda. Everyone accesses perseverance differently. Knowing how to tap into it purposefully increases its power.

One tool used at Share On Purpose is getting into a mindset where you can harness the power of perseverance. It’s known as getting into “state”.

“I used to get into state before track meets in school, but I didn’t know that was what I was doing,” said R’ymonda. “Share gave me a process. I spend a lot of time in prayer because I really draw from my spirit to drive my why and my purpose and to understand that every circumstance is larger than me. Once I’ve centered myself, then I access perseverance space [or “state”] by listening to music and dancing or getting active. I have a ‘game face’ playlist that pumps me up and gets me in the right mindset. I also have affirmations. Thanks to Share’s training, I now have a toolkit I can draw from to access my inner perseverance and move forward.”

“I believe in the power of perseverance,” she added. “By tapping into it when needed, you frame the circumstance and challenge in a different light — in the light of a solution instead of a problem. That leads to breakthroughs. Sometimes the breakthrough is very obvious and external, but sometimes it’s simply the growth that comes through the process. And that’s what I’m truly grateful for, because the growth transforms your life. Growing through perseverance isn’t just something you can use at work. It’s your entire lifestyle.”

Does the idea of unlimited potential excite you? Check out our available positions to join a team that recognizes and rewards perseverance.

Perseverance Strengthens – Find a Way

I’d like to think of the early formation of Share On Purpose as a “million-dollar education” rather than a mistake, but at the time it felt very much like a HUGE blunder.

After selling a multi-million-dollar consulting business in early 2008, I decided to “invest” $500,000 in purposeful ideas with the goal of assisting entrepreneurs in bringing meaningful concepts to market.

From 2010-2012 we operated a business incubation program, launching 14 brands with 12 different entrepreneurs, including two brands (Succeed On Purpose and IGNITE On Purpose) that were my original ideas. Leveraging the Succeed On Purpose business training platform, we created a FREE 6-month business incubation program for purposeful entrepreneurs. At the end of the program, our management team determined if we wanted to invest cash in the incubated concept. These investments ranged from $10K to $100K in exchange for equity participation in these purposeful ideas.

We also provided office space, a CPA/Group Controller to manage accounting, and an operating team to help with the overall execution of the concepts. The aspiring entrepreneurs didn’t have to pay upfront for these resources. We assumed all risk, with the goal of earning distributions from equity positions that would eventually provide an investment ROI. The idea was simple: We only made money when everyone else made money, and we provided both the know-how and capital. A true win-win.

Perfect, right?

Wrong. Not only did I lose the $500K of initial investment but had to inject another $500K just to stay afloat, as the businesses struggled to meet financial projections, and many went under completely.

With spiraling negative cash flow due to infrastructure, we were forced to either exit each business at a huge loss, buy the business outright, or shut it down and assume the debt. Like I said, many would consider it a failure, but it was truly a million-dollar education.

  • Was it a million-dollar education in how to build businesses? Nope. I’ve built several successful businesses.
  • Was it a lesson on how to invest? Nope. I’ve made a lot of money investing in brands of all sizes.
  • How about an education in how to select entrepreneurial leaders? Nope. These were all wonderful people with great ideas.
  • Maybe it was a lesson in how to invest in start-ups? Nope. Not even that.

In fact, it wasn’t an education in anything related to business. It was a lesson in how NOT to quit.

One would assume that I would have already learned this lesson (how not to quit), as I’ve had a history of personal and professional challenges throughout my life. But, I’d never tried to do something this meaningful. I’d never tried to do something based on my purpose to inspire potential.

Learning how to stay the course when it gets tough isn’t all I learned about not quitting. What I learned was a hard-core lesson in the power of perseverance. Perseverance strengthens us. It prepares us for more.

Perseverance is an energetic force, and it’s through the energetic power of perseverance that we learn how to BE more as a path to having more. BEING more isn’t just about knowledge or experience. To BE more means that we’re able to access more of our potential. And, when we access more of our human potential, our dreams get bigger and our lives get better.

All great leaders, athletes, warriors, and entrepreneurs learn about perseverance. The only common denominator of successful people is perseverance. The refusal to quit. What most don’t realize, however, is that it’s not about quitting. It’s about tapping into the energetic power of perseverance. Every single person has an unlimited supply of perseverance, but only a few people know how to access it.

Ironically, the original dream for what is now Share On Purpose never changed. We set a bold vision in 2009 to build a place where great people did great things. We aspired to create purposeful brands that were game changers in their respective industries, with companies that were performance-based and leaders that were driven, yet purposeful.

Today, many people want what I have. They want to run an amazing portfolio of businesses and get to create brands that solve real problems. They want to attract amazing talent and develop them into world-class leaders. But not many people are willing to do what I’ve done in order to have this dream or any dream. Not because they are incapable, but because they haven’t learned how to harness perseverance.

To access perseverance, you have to first realize that it is an energetic force, which means we access it, or better yet, harness it. This force is already in us, waiting to be unleashed.

To access perseverance, we have to think in terms of “whatever it takes” or “find a way.” When life gets hard, it doesn’t mean that we should quit, it simply means we have to FIND A WAY. We have to think differently, learn something new, or look for a solution elsewhere. Or, sometimes we simply need to ask for help.

There’s ALWAYS a way to get what you want. Sometimes it’s persisting on the current path, sometimes it’s finding another route, sometimes it’s changing the approach altogether. But, there is always a way.

At Share On Purpose, we have built a place where GREAT people do great things. The emphasis is ALWAYS on great people, rather than the really cool brands we launch.

Share On Purpose hires driven emerging leaders and we GROW them. We prepare them, teach them, groom them, mentor them and develop them. I like to say that we grow leaders who launch businesses. We teach these leaders about the power of perseverance and how to maximize their potential. We help them discover their passions and help them chart a course to go after big dreams.

We have multiple brands in our Business Cultivator today, and we’re just looking for passionate leaders to launch these ideas. Many of our emerging leaders will soon get to create business concepts for us to cultivate. Through their passion and purpose, these leaders will identify world problems they want to solve. Working with our executive team, our emerging leaders will “imagineer” ideas that will make the world better.

Pretty cool right? Yes, if you can access perseverance. Perseverance strengthens, and when you access it, you’ll find a way.

Was the million-dollar education in perseverance worth it? Yep. And worth every penny.

A Career Without Passion Is Just a Job

Doing what we love is the surest path to success, but not every workplace values passion. At Share on Purpose passion is not only valued, it’s a key part of our leadership development program. This gives employees, like Engagement Manager Taylor Jackson, fuel to propel themselves forward for the company, their clients, and themselves.

“In my work, I try to come up with out of the box things that no one has ever thought of before or done,” said Taylor. “I’m very innovative, or at least I try to be. Creativity and problem solving are my passions. When I have a really hard problem or task, I get a rush from trying to figure out how to solve it.”

“At Share, I get a lot of opportunities to be creative,” she added. “I expressed my desire for that at the beginning, and they’ve been great at honoring that need. At first, with Succeed On Purpose, I was always making graphics. Now, as engagement leader for Promote On Purpose, I do a lot of brainstorming. There’s always a problem that needs a solution, so I’m constantly challenged.”

Loving the Hard Parts

That constant challenge keeps Taylor engaged and focused, even when things get tough or something doesn’t go according to plan. When challenges arise, it’s her passion for problem solving that sees her through.

“I don’t look at the hard parts of my job as hard,” she explained. “They’re challenges. Challenges aren’t something to be avoided. They’re something to address immediately. And that’s what I do. I don’t back away from the hard parts, I tackle them, and while I’m tackling them I’m always hoping I can come up with an innovative solution that no one else has thought of.”

Working at Share has made it easier for Taylor to come up with innovative solutions, too.

“I’ve always been relentless and competitive,” said Taylor, “but I didn’t always know what could set me up for success. Share taught me what resources and tools I could use to solve problems more effectively.”

Working Together for The Win

Taylor acquired those resources and tools in Share’s leadership development program, which prioritizes developing leaders in a way that aligns with their passions and creates value for the company.

“At Share, they do a really good job at honoring what you’re passionate about and what you’re meant to do,” said Taylor. “They also check in a lot to make sure my passions haven’t changed, that I’m feeling fulfilled, and that I’m on the right career path. They are really quick on making that adjustment to get you where you want to be if something isn’t fitting or if something has shifted.”

“I’m a builder,” she added. “So, I’m always going to want to build a company. They’ve seen that from the beginning, and so they’ve lined me up to launch a new brand. I get to start from the beginning — it doesn’t even have a logo yet — and turn it into a successful revenue-generating business over the next year and a half. I’m excited!”

Ready to do what you love with a company that understands and rewards passion? Check out our open positions.

Passion Rules – Making Winning a Passion

I love the Olympics. It shines a light on an attribute that separates humankind: the champion spirit.

Think about it. These are people, who at a very young age, decide they want to be a champion. An Olympic champion.

Deciding is the easy part. Anyone can decide. You see, it’s in the day-to-day choices that real champions are made. These athletes make day-to-day choices, some would call them sacrifices, in order to be the best.

And, they fail. A lot. I’ve learned that it’s when we face life’s disappointments that the elite separate themselves from the average.

At Share On Purpose, we take passion seriously. It’s key. You have to do what you love, most days. And, you can’t stop until you find what it is that you love. We work with associates to help them determine their passion and to transition to work in our portfolio that aligns with that passion.

To build a performance culture, people need to do what they love.
But, there’s more.

Your team also must learn how to love what they do. Love the good of it, and the not so good. Love the hard parts of it, and the learning parts of it.

You have to love how it makes you feel, and most importantly, if you want to be the best in your industry, you have to love to win at it.

Great brands do one thing well – they make winning the pursuit. They make winning a passion. Rather than sweating the small stuff, and worrying about the competition, the best brands make winning a passion. They inspire their team to BE THEIR BEST, no matter what.

How do we do that at Share On Purpose? Through 5 things:

  1. We help each person create a vision for themselves as a leader. You must see yourself where you want to be. To us, every single person who works here is a leader in the making. Every. Single. One.
  2. Once we help them see themselves as a leader, we teach them how not to quit. That’s easier said than done because, as humans, we want to quit when it gets hard. So, we teach people how to get back up when they fail, how to persevere when it gets hard, and how not to quit when they feel stuck.
  3. The key to winning – to becoming a champion – is learning how to tap into perseverance, which is the single most important aspect of being a champion. Think about it. What makes an Olympian so successful? What makes someone great? One thing: their ability to access perseverance. Each of us has an unlimited access to perseverance. Unlimited. The problem is that we don’t know how to access it. Champions have learned how to access perseverance. At Share On Purpose, we teach people how to access perseverance.
  4. Along these lines we also teach our associates a mantra: Find A Way. There’s always a way to get from where you are, to where you want to be. Always. Finding a way means that you have to dig deep, learn more, try harder. Find a way. It’s the only way to be great.
  5. Lastly, we teach them how to shift their focus off of trying to “being good enough” and over to “being themselves” or better yet, being the BEST version of themselves. That’s true confidence.

Share On Purpose IS a place of possibilities, where GREAT people do great things. Because we refuse to quit, and we make winning a passion.

Want more. Check out our open positions.

Culture – It’s What’s for Business!

Do you ever feel there’s something missing in your day-to-day work? Maybe you feel like you don’t exactly fit in, or perhaps there is something “off” about the company you currently work for. Maybe you are just simply looking for something bigger, better and more significant.

You are not alone! According to an article in Harvard Business Review, 7 out of 10 people are not actively engaged at work. This not only impacts each employee’s happiness, but costs an estimated $450 billion in lost productivity each year. That’s billion, with a “b.”

Lack of engagement is bad news for companies, but also equates to a challenge for career-oriented professionals who desire a challenge and want to be a part of a larger purpose. If the company cannot tackle the issue of engagement, talented professionals will go elsewhere. This begs the question – what should you consider if you are wanting to make a positive change in your career trajectory?

Find a Culture Fit

When you feel like there is something missing from your career, it impacts every aspect of life. Perhaps you like your current role, but the company itself is not in alignment with your overall goals. Successful leaders will advise you: choose the company, and choose the leadership, rather than the job itself. Look for a company that has a culture that is in alignment with who you are.

The culture of an organization showcases its beliefs, values, and behaviors. By investing time in learning about a company’s culture, you can find a workplace that aligns with your personal goals. It should be relatively easy to learn about a company’s culture, because organizations are very aware of the advantage a positive culture brings. If you cannot find out about the culture, that is your first sign you don’t want to pursue that company any further.

A recent Forbes article outlines how organization’s that focus on culture are becoming icons for both job seekers and those looking to fulfill a larger purpose. Reasons listed include:

  • Younger companies that focus on culture see a huge payoff (think HubSpot with its culture manifesto).
  • NetFlix’s culture manifesto “freedom with responsibility” is one of the most popular documents on the internet, 11 million+ viewers.
  • Value statements have popped up everywhere. Examples include Zappos’ cultural values focus on innovation, Google’s 10 “truths” (focus on the user is one), and LinkedIn being in the “human service” business and calls itself a “tribe.”

Obviously, culture is a focus for many organizations. Those who understand the value will be actively creating and cultivating a culture. Those who don’t may not realize that culture happens whether you focus on it or not, and are the ones who end up with a culture you may not desire.

Make the Best Choice for You 

Finding a culture that aligns with your value set is key to your success and happiness. The following tips will help you get started on discovering the best business opportunity for you:

  1. Write down your values and goals. Make sure to be specific and think long-term.
  2. Review the company website for their culture information. At Share On Purpose, we are very clear on our culture and focus – “to inspire potential in others while launching game-changing ideas. We believe in creating BOTH meaningful vocation and financial success.”
  3. Consider reviewing survey websites. Many current and former employees will provide their feedback on a company through sites likes Glassdoor. One caveat – review these with a critical eye. It’s very easy for people to voice “sour grapes” on these sites, so review them for valid content that provides good feedback.

Finally, don’t wait until you are completely unhappy or out of a job to start seeking your next opportunity. It takes time to find the best organization for you, so start earlier and invest time in really understanding the type of opportunity you desire. For those who crave an entrepreneurial environment filled with opportunities for high performing individuals, please check out the open positions at Share On Purpose. Starting now gives you the best chance to find the ideal place for you.