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Performance and Personal Brand: Making the Connection

Everyone has a set of philosophies that determine how they view life, relate to others and show up to pursue success and personal fulfillment. Share On Purpose CEO, Terri Maxwell, defines this as a personal brand standard. Many people may not be aware of this on a conscious level but for Pam Abrahamsson, PR Executive at Promote On Purpose, it’s as clear as day.

“For me, it’s service first. I’m fortunate to do the work I do and help other people succeed. A key part of my brand is using the knowledge I’ve gained along the way to ensure success for other people’s dreams and ideas. That’s my mantra; service first.”

A true professional, Pam sees the needs of her clients as a driving force to enable her to tap into her passion to win. It also helps her prepare adequately for success and persevere through whatever obstacles may stand in the way of getting results. She recalls a pivotal moment in her career when she learned this vital lesson that still influences her work today.

Developing the Passion to Win

“I had an early aha moment that helped me crystallize these ideas,” said Pam. “It was my first agency job, and I had a client who had a problem. I had no idea what to do, so I threw my hands up in the air, ran to my manager and said: “What do we do?”  She turned to me and simply asked, “What would you do?”

According to Pam, this simple exchange was crucial in developing her problem-solving skills that ultimately drives her performance at work to this day. With a strong passion for winning, she now sees problems—no matter how thorny—as an opportunity for big wins and improved team performance. “It made me realize that I’m responsible for the solution, for handling what comes across my desk and also for my team’s wellbeing. It’s what I love about being at Share On Purpose today because everyone is committed to performance. I love that this company is built on the fact that everyone has a role to play and performance can’t happen unless everyone shows up and handles their role with excellence.”

She believes that having what she calls a 360-degree mindset is crucial for ensuring performance across the board. “Everyone has a specific role that’s part of a larger effort and knowing how you fit into the bigger picture will help you determine how to perform your role better to elevate the team’s results.”

Ethics and Integrity

Stories are at the heart of Pam’s field of Public Relations and knowing the power of perspective to shift mindsets and influence decisions, she is committed to upholding the ethics of both her profession and her personal standard of excellence. This goes straight to the heart of character as a driving force for performance.

“I need to be ethical in how I tell stories and ensure that my clients and team members are part of that journey. And that’s a part of my personal brand promise—to work with integrity and deliver results in a way that honors my character as a person. I always believe you should look in the mirror. If at the end of the day I can look in the mirror and say that I have given my team, my clients, and my personal ethics my best effort, then I’m going to be just fine.”

Share On Purpose IS a place of possibilities, where GREAT people do great things. Our portfolio of companies thrives due to each employee’s personal commitment to performance.

Do you want to work with a company that values your contributions and encourages you to give your best at work? Check out our available positions.

A Culture of Character

Building Culture Through Character

The culture at Share On Purpose is built on character and integrity, and every one of the employees and partners at Share represents those values, especially Sheila Taheri. A full-time engagement manager for Share’s Promote On Purpose and IGNITE On Purpose brands, Sheila evokes sincerity and honor with every action she takes — an understandable characteristic for someone with the middle name, Ameneh.

“Ameneh is Farsi and translates to trustworthy and sincere,” said Sheila. “Having that as my name has deeply influenced me as an individual. Everything molds who we are. I was given this name and it gave me direction. Being trustworthy and sincere is a big part of who I am, and that’s one of the great things about working at Share. Every one here is unique, but we all have that one same trait. We all have character. We’re all trying to do something meaningful for our clients and ourselves.”

Culture Builds Value

That shared value of honest representation is one of the main qualities that make Share an incredible place to work and a valuable partner to its clients. It’s that strong, positive culture that drives results and leads to employee and client satisfaction and profitability. It creates long-term value.

“Character shines through in everything we do at Share,” said Sheila. “When working with a client, it’s that true authenticity and deep caring that enables us to share. That’s why we have weekly meetings to say ‘this is what’s working and this is what isn’t working.’ We don’t try to hide what isn’t working. We actually talk about it at length so we can come up with adjustments, which means our clients usually learn a lot in the process, too. With each other, we do the same thing. If there’s an issue or if we have to have a difficult conversation, we don’t brush it under the rug. We come together, and we talk it through.”

CEO Terri Maxwell describes the company the same way, writing, “We [at Share] ask ourselves hard questions. We wrestle with both perceptions and reality to uncover truth, and we face facts even when it’s painful to do so.”

Character Builds Relationships

This organizational focus on honesty encourages support and communication among colleagues, as well as between Share and its clients. As more and more employees work from home, that sense of community is more important than ever.

“Even though we are primarily remote and don’t see each other every day, the relationship between us means that we immediately feel a connection the minute we see each other,” explained Sheila. “It goes back to character being a window. It gives you a view into another person’s soul, into who they truly are.

“Here at Share, everyone really cares about the success of everyone in the organization. Everyone takes the time to care about what is going on with everyone else, both in their personal lives and within Share. When we’re talking together, someone always asks, ‘How are you doing on that new project? Can I help in any way?’ And that’s even if they aren’t on the project. They’ll still take the time to help. That’s the character of everyone in the company — even the new hires. They don’t just talk like they care, they act like they care. Having a company packed with individuals like that builds this amazing culture and an amazing company that has meaning and purpose and is truly trying to do something great.”

Do you want to partner with a company that values character and integrity as much as you do? Check out our open positions.