What are the top two metrics to measure needed to determine if marketing activities are generating results?
Revenue ROI: The most important is measure is whether or not your marketing is generating revenue. Most people think this can’t be measured, but it can. If you can get a >2X ROI (twice in revenue what the spend is) from marketing spend in the first 90 days that’s good. Most of our clients’ experience 5X ROI, and clients who have been with us a year or more experience >10X ROI