Going Above and Beyond

When was the last time a business went above and beyond for you as a customer?  Have you ever had a team member at your own job that went out of their way to ensure success was achieved? That kind of attitude and those kinds of actions, no matter how small, make a huge impact. Having a culture where each member of the team strives to go above and beyond is something a company can foster.

Personal Character is part of your Personal Brand

Getting results is achieved first and foremost through personal character. There is a huge difference between just showing up for the job and exceeding expectations. It’s up to each individual to set their own standard. All of us have a personal brand standard – a definition of how we show up. Much like a vehicle or technology brand.

Each person at a company can impact the business, from the CEO to the receptionist. Being willing to take that extra step is an aspect of one’s personal standard. It has NOTHING to do with your team, manager, or the company you work for.

Shocked? Think about it. You can go above and beyond in just about any environment and for just about any manager. All the environment does is expand the impact and ensure long-term fit.

Companies Set the Standard

Great companies don’t try to force this. Instead, they hire, train, and promote natural performers. There is a big difference.

The truth is, we can’t “make” an employee go the extra mile. True leaders know that and focus on setting the example for their team.

At Share On Purpose, we encourage excellence and autonomy. This combination gives employees the freedom to take those extra steps to strengthen relationships with their team and clients. Going above and beyond is one of our defining principles and something we look for in each individual we bring onboard.

Are You Going Above and Beyond?  

To personally assess if you’re going above and beyond, ask these questions:

  • Do I always give my best effort? Once you’re done, do you check to see if there’s more you could have done? (Passion to Win)
  • Do I practice and prepare? Do I do my best regardless of the circumstances? (Preparation)
  • Do you keep your team and customers top of mind? Are you always looking to enhance relationships? (Customer-centric)

So, is your PERSONAL brand standard an “Above and Beyond” brand? Test yourself and decide.

Share On Purpose is a place of possibilities looking to go the extra mile. If you’re an A player looking for your next opportunity, view our available positions here.

Performance and Personal Brand: Making the Connection

Everyone has a set of philosophies that determine how they view life, relate to others and show up to pursue success and personal fulfillment. Share On Purpose CEO, Terri Maxwell, defines this as a personal brand standard. Many people may not be aware of this on a conscious level but for Pam Abrahamsson, PR Executive at Promote On Purpose, it’s as clear as day.

“For me, it’s service first. I’m fortunate to do the work I do and help other people succeed. A key part of my brand is using the knowledge I’ve gained along the way to ensure success for other people’s dreams and ideas. That’s my mantra; service first.”

A true professional, Pam sees the needs of her clients as a driving force to enable her to tap into her passion to win. It also helps her prepare adequately for success and persevere through whatever obstacles may stand in the way of getting results. She recalls a pivotal moment in her career when she learned this vital lesson that still influences her work today.

Developing the Passion to Win

“I had an early aha moment that helped me crystallize these ideas,” said Pam. “It was my first agency job, and I had a client who had a problem. I had no idea what to do, so I threw my hands up in the air, ran to my manager and said: “What do we do?”  She turned to me and simply asked, “What would you do?”

According to Pam, this simple exchange was crucial in developing her problem-solving skills that ultimately drives her performance at work to this day. With a strong passion for winning, she now sees problems—no matter how thorny—as an opportunity for big wins and improved team performance. “It made me realize that I’m responsible for the solution, for handling what comes across my desk and also for my team’s wellbeing. It’s what I love about being at Share On Purpose today because everyone is committed to performance. I love that this company is built on the fact that everyone has a role to play and performance can’t happen unless everyone shows up and handles their role with excellence.”

She believes that having what she calls a 360-degree mindset is crucial for ensuring performance across the board. “Everyone has a specific role that’s part of a larger effort and knowing how you fit into the bigger picture will help you determine how to perform your role better to elevate the team’s results.”

Ethics and Integrity

Stories are at the heart of Pam’s field of Public Relations and knowing the power of perspective to shift mindsets and influence decisions, she is committed to upholding the ethics of both her profession and her personal standard of excellence. This goes straight to the heart of character as a driving force for performance.

“I need to be ethical in how I tell stories and ensure that my clients and team members are part of that journey. And that’s a part of my personal brand promise—to work with integrity and deliver results in a way that honors my character as a person. I always believe you should look in the mirror. If at the end of the day I can look in the mirror and say that I have given my team, my clients, and my personal ethics my best effort, then I’m going to be just fine.”

Share On Purpose IS a place of possibilities, where GREAT people do great things. Our portfolio of companies thrives due to each employee’s personal commitment to performance.

Do you want to work with a company that values your contributions and encourages you to give your best at work? Check out our available positions.

Performance Matters

Performance. It’s something every business needs, yet few attain it to the level they desire. It’s a word that leaders like to preach, but don’t always teach.

Webster’s Dictionary defines “performance” as:

  • The execution of an action;
  • The fulfillment of a claim, promise, or request;

As a CEO of multiple companies, I can tell you that performance is achieved first and foremost through personal character. The results a team or business obtain through performance is directly tied to character elements, rather than strategy or tactics.

From the CEO to the receptionist, it is the individual’s character that determines their willingness to perform. Performance is an aspect of one’s personal brand. It has NOTHING to do with your team, manager, or the company you work for.

Shocked? Think about it. A true performer (some call them A Players) can perform in just about any environment, for just about any manager. All the environment does is expand their impact, and ensure they stay.

Great companies don’t try to force performance. Instead they hire, train, and promote natural performers. There is a big difference.

As a leader, I know that the truth is, we can’t “make” an employee perform. Any attempt to do so will only result in modest improvement that won’t be sustained. True leaders know that and focus on managing results, rather than people, time, or activities.

And there is a HUGE difference between activity and impact. Your people can be busy, and not make an impact. Impact comes from incorporating three elements: Passion, Preparation and Perseverance.

To personally assess your performance, ask these questions:

  • Do I set myself up to win, or do I blame others? Do I always give my best effort? (Passion to Win)
  • Do I practice and prepare? Do I do my best regardless of the circumstances? (Preparation)
  • Do I bring a “whatever it takes” spirit to my work? (Perseverance)

Each ONE of us has a personal brand standard – a definition of how we show up. Kind of like a vehicle brand, or a technology brand.

I drive a car brand known for performance, not because of its status, but because when I press on the gas I get consistent (fast) performance. My vehicle rarely breaks down – it consistently performs. The brand expectation and the brand experience are congruent.

So, is your PERSONAL brand experience a performance brand? Test yourself and decide.

Share On Purpose is a place of possibilities for performers. If you’re an A player looking for your next opportunity, view our available positions here.

Perseverance Strengthens – Find a Way

I’d like to think of the early formation of Share On Purpose as a “million-dollar education” rather than a mistake, but at the time it felt very much like a HUGE blunder.

After selling a multi-million-dollar consulting business in early 2008, I decided to “invest” $500,000 in purposeful ideas with the goal of assisting entrepreneurs in bringing meaningful concepts to market.

From 2010-2012 we operated a business incubation program, launching 14 brands with 12 different entrepreneurs, including two brands (Succeed On Purpose and IGNITE On Purpose) that were my original ideas. Leveraging the Succeed On Purpose business training platform, we created a FREE 6-month business incubation program for purposeful entrepreneurs. At the end of the program, our management team determined if we wanted to invest cash in the incubated concept. These investments ranged from $10K to $100K in exchange for equity participation in these purposeful ideas.

We also provided office space, a CPA/Group Controller to manage accounting, and an operating team to help with the overall execution of the concepts. The aspiring entrepreneurs didn’t have to pay upfront for these resources. We assumed all risk, with the goal of earning distributions from equity positions that would eventually provide an investment ROI. The idea was simple: We only made money when everyone else made money, and we provided both the know-how and capital. A true win-win.

Perfect, right?

Wrong. Not only did I lose the $500K of initial investment but had to inject another $500K just to stay afloat, as the businesses struggled to meet financial projections, and many went under completely.

With spiraling negative cash flow due to infrastructure, we were forced to either exit each business at a huge loss, buy the business outright, or shut it down and assume the debt. Like I said, many would consider it a failure, but it was truly a million-dollar education.

  • Was it a million-dollar education in how to build businesses? Nope. I’ve built several successful businesses.
  • Was it a lesson on how to invest? Nope. I’ve made a lot of money investing in brands of all sizes.
  • How about an education in how to select entrepreneurial leaders? Nope. These were all wonderful people with great ideas.
  • Maybe it was a lesson in how to invest in start-ups? Nope. Not even that.

In fact, it wasn’t an education in anything related to business. It was a lesson in how NOT to quit.

One would assume that I would have already learned this lesson (how not to quit), as I’ve had a history of personal and professional challenges throughout my life. But, I’d never tried to do something this meaningful. I’d never tried to do something based on my purpose to inspire potential.

Learning how to stay the course when it gets tough isn’t all I learned about not quitting. What I learned was a hard-core lesson in the power of perseverance. Perseverance strengthens us. It prepares us for more.

Perseverance is an energetic force, and it’s through the energetic power of perseverance that we learn how to BE more as a path to having more. BEING more isn’t just about knowledge or experience. To BE more means that we’re able to access more of our potential. And, when we access more of our human potential, our dreams get bigger and our lives get better.

All great leaders, athletes, warriors, and entrepreneurs learn about perseverance. The only common denominator of successful people is perseverance. The refusal to quit. What most don’t realize, however, is that it’s not about quitting. It’s about tapping into the energetic power of perseverance. Every single person has an unlimited supply of perseverance, but only a few people know how to access it.

Ironically, the original dream for what is now Share On Purpose never changed. We set a bold vision in 2009 to build a place where great people did great things. We aspired to create purposeful brands that were game changers in their respective industries, with companies that were performance-based and leaders that were driven, yet purposeful.

Today, many people want what I have. They want to run an amazing portfolio of businesses and get to create brands that solve real problems. They want to attract amazing talent and develop them into world-class leaders. But not many people are willing to do what I’ve done in order to have this dream or any dream. Not because they are incapable, but because they haven’t learned how to harness perseverance.

To access perseverance, you have to first realize that it is an energetic force, which means we access it, or better yet, harness it. This force is already in us, waiting to be unleashed.

To access perseverance, we have to think in terms of “whatever it takes” or “find a way.” When life gets hard, it doesn’t mean that we should quit, it simply means we have to FIND A WAY. We have to think differently, learn something new, or look for a solution elsewhere. Or, sometimes we simply need to ask for help.

There’s ALWAYS a way to get what you want. Sometimes it’s persisting on the current path, sometimes it’s finding another route, sometimes it’s changing the approach altogether. But, there is always a way.

At Share On Purpose, we have built a place where GREAT people do great things. The emphasis is ALWAYS on great people, rather than the really cool brands we launch.

Share On Purpose hires driven emerging leaders and we GROW them. We prepare them, teach them, groom them, mentor them and develop them. I like to say that we grow leaders who launch businesses. We teach these leaders about the power of perseverance and how to maximize their potential. We help them discover their passions and help them chart a course to go after big dreams.

We have multiple brands in our Business Cultivator today, and we’re just looking for passionate leaders to launch these ideas. Many of our emerging leaders will soon get to create business concepts for us to cultivate. Through their passion and purpose, these leaders will identify world problems they want to solve. Working with our executive team, our emerging leaders will “imagineer” ideas that will make the world better.

Pretty cool right? Yes, if you can access perseverance. Perseverance strengthens, and when you access it, you’ll find a way.

Was the million-dollar education in perseverance worth it? Yep. And worth every penny.

A Culture of Character

Building Culture Through Character

The culture at Share On Purpose is built on character and integrity, and every one of the employees and partners at Share represents those values, especially Sheila Taheri. A full-time engagement manager for Share’s Promote On Purpose and IGNITE On Purpose brands, Sheila evokes sincerity and honor with every action she takes — an understandable characteristic for someone with the middle name, Ameneh.

“Ameneh is Farsi and translates to trustworthy and sincere,” said Sheila. “Having that as my name has deeply influenced me as an individual. Everything molds who we are. I was given this name and it gave me direction. Being trustworthy and sincere is a big part of who I am, and that’s one of the great things about working at Share. Every one here is unique, but we all have that one same trait. We all have character. We’re all trying to do something meaningful for our clients and ourselves.”

Culture Builds Value

That shared value of honest representation is one of the main qualities that make Share an incredible place to work and a valuable partner to its clients. It’s that strong, positive culture that drives results and leads to employee and client satisfaction and profitability. It creates long-term value.

“Character shines through in everything we do at Share,” said Sheila. “When working with a client, it’s that true authenticity and deep caring that enables us to share. That’s why we have weekly meetings to say ‘this is what’s working and this is what isn’t working.’ We don’t try to hide what isn’t working. We actually talk about it at length so we can come up with adjustments, which means our clients usually learn a lot in the process, too. With each other, we do the same thing. If there’s an issue or if we have to have a difficult conversation, we don’t brush it under the rug. We come together, and we talk it through.”

CEO Terri Maxwell describes the company the same way, writing, “We [at Share] ask ourselves hard questions. We wrestle with both perceptions and reality to uncover truth, and we face facts even when it’s painful to do so.”

Character Builds Relationships

This organizational focus on honesty encourages support and communication among colleagues, as well as between Share and its clients. As more and more employees work from home, that sense of community is more important than ever.

“Even though we are primarily remote and don’t see each other every day, the relationship between us means that we immediately feel a connection the minute we see each other,” explained Sheila. “It goes back to character being a window. It gives you a view into another person’s soul, into who they truly are.

“Here at Share, everyone really cares about the success of everyone in the organization. Everyone takes the time to care about what is going on with everyone else, both in their personal lives and within Share. When we’re talking together, someone always asks, ‘How are you doing on that new project? Can I help in any way?’ And that’s even if they aren’t on the project. They’ll still take the time to help. That’s the character of everyone in the company — even the new hires. They don’t just talk like they care, they act like they care. Having a company packed with individuals like that builds this amazing culture and an amazing company that has meaning and purpose and is truly trying to do something great.”

Do you want to partner with a company that values character and integrity as much as you do? Check out our open positions.